Product Marketing Manager

Hudu

3d•$100,000 - $125,000

About The Position

Hudu is a fast-growing SaaS platform for IT professionals and Managed Service Providers (MSPs), providing a unified place to store and organize IT documentation, passwords, processes, assets, and client knowledge. The Product Marketing Manager owns how the market understands Hudu, including positioning, messaging, competitive strategy, product launches, and sales enablement. The role works directly with the VP of Marketing and partners with Product, Sales, Customer Success, Growth, and the senior content strategist. The content strategist develops website, blog, email, and launch content from the role’s messaging and briefs. The manager develops audience-specific messaging for MSPs and internal IT teams; owns factual competitive research and comparison documentation; presents product benefits in person and on webinars; and plans and executes go-to-market programs for new products and major releases. The role also creates and maintains sales materials, approves product and competitive messaging on the website, partners on customer adoption and expansion campaigns, and conducts customer, win/loss, and review-site research. Success is measured through pipeline influence, competitive win rates, launch adoption, and enablement usage, with plans adjusted based on results.

Requirements

At least 5 years of product marketing experience, including at least 3 years in B2B SaaS.
Experience marketing to IT professionals, MSPs, or other technical buyers.
Demonstrated product launches with results that can be explained.
Clear, plain writing, including the ability to describe a technical feature in one sentence that a busy technician will believe.
Ability to develop factual and respectful competitive positioning.
Ability to set priorities and deliver work without a large team.
Working knowledge of HubSpot or a similar CRM.

Nice To Haves

Experience in the MSP ecosystem, such as PSA, RMM, documentation, or security tools.
Familiarity with SEO and AI search (AEO).

Responsibilities

Develop positioning and messaging frameworks for MSPs, internal IT teams, and related audiences.
Own competitive research and comparison documentation, including capability facts, claims, migration narratives, objection handling, and win/loss insights.
Keep competitive claims factual and fair, and approve competitive claims wherever they appear.
Present Hudu products and their benefits in person and/or on webinars.
Plan and run go-to-market programs for new products and major releases, from positioning briefs through sales enablement and post-launch adoption.
Create tiered release go-to-market plans in partnership with the VP of Marketing and Product leads.
Create and maintain sales enablement materials, including decks, one-pagers, battlecards, talk tracks, and demo narratives; retire materials that are no longer useful.
Set and approve product and competitive messaging on hudu.com.
Partner with Customer Success and Growth on campaigns that drive product adoption and expansion, including for products such as Hudu Radar.
Conduct customer interviews, win/loss reviews, and review-site analysis, and share findings with Product, leadership, and the content strategist.
Track pipeline influenced, competitive win rates, launch adoption, and enablement usage, and adjust programs based on results.