Product Marketing Manager

Sweed

13d • Remote

About The Position

Sweed is hiring a Product Marketing Manager to make its cannabis retail platform easier to understand through clear, compelling product content. The role involves learning the platform, speaking with retailers, and connecting product capabilities to the challenges cannabis retailers face. The position owns content strategy and hands-on writing across blogs, emails, launches, sales materials, and other external communications.

The Product Marketing Manager will join Sweed’s US marketing team and collaborate with Product, Sales, Implementation, and Customer Success, as well as internal product experts. The role includes customer implementation visits and retailer interviews to understand workflows and product use. Initial expectations include learning the product well enough to create accurate content with limited support, visiting five customer implementations, and creating two product-focused pieces within the first three months. By six months, the manager is expected to produce at least five content pieces per month and have an approved content and blog strategy.

This is a remote role based in the United States, with a preference for Central or Eastern time zone availability. Travel is concentrated in the first two months for product learning and customer implementations, with limited travel expected afterward. Applicants should submit at least three writing samples, preferably across different formats. The hiring process includes conversations with recruiting and marketing teams and a writing exercise based on product source material, with a two-day submission window.

Requirements

• Experience in product marketing or content marketing for software products; B2B SaaS experience is valuable, and strong B2C software backgrounds are also considered.
• Ability to learn a complex platform, ask thoughtful questions, and explain how it works accurately.
• Strong English writing skills and experience creating content for US audiences across formats such as blogs, website copy, emails, and product announcements.
• Track record of making technical topics interesting through strong angles, distinctive messaging, and attention-earning content.
• Ability to determine what content to create, for whom, and why, and carry it through to publication.
• Familiarity with dispensaries and the cannabis retail environment, with interest in retail operations and payments.
• Working knowledge of SEO and exposure to generative engine optimization and AI-powered search.
• Ability to work independently and turn conversations or product briefings into finished content while following through on commitments.
• Curiosity to investigate unfamiliar topics, verify claims, and consult product experts when needed.
• Ability to build relationships across teams, collaborate effectively, and adapt writing to audiences, channels, and feedback.
• At least three writing samples submitted with the application; a formal portfolio is welcome but not required.

Nice To Haves

• B2B SaaS experience.
• Professional experience in the cannabis industry.
• Familiarity with dispensaries and cannabis retail operations and payments.
• Experience or exposure to generative engine optimization and AI-powered search.
• Writing samples across different formats, such as website copy, a blog post, and an email.
• A formal writing portfolio.

Responsibilities

• Learn the Sweed platform, join customer implementations, and speak with retailers to understand their workflows, challenges, and the problems the product solves.
• Own the product blog and email strategy, including selecting topics and formats, writing and publishing content, and planning around customer needs, product priorities, and releases.
• Translate technical features into clear benefits, memorable headlines, and stories for different retail audiences.
• Partner with Product to create announcements, release content, and supporting materials explaining new capabilities and their value.
• Develop sales enablement materials that help Sales explain the platform, answer customer questions, and demonstrate value.
• Interview customers and develop case studies and testimonials.
• Maintain a consistent brand voice across website copy, blogs, emails, social content, and webinar materials.
• Use audience feedback and performance data to improve content; apply SEO practices and understanding of AI-powered search discovery.
• Work with internal experts to develop thought leadership on retail operations, payments, and challenges facing cannabis businesses.
• Visit five customer implementations within the first three months and create two product-focused content pieces.
• Produce at least five content pieces per month by six months and establish an approved content and blog strategy.

Benefits

• Medical, dental, vision, and additional health insurance options.
• Paid parental leave.
• Generous PTO and paid company-observed holidays.
• Ownership of product content and brand voice, with a team open to new ideas and creative approaches.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed