Product Marketing Manager - CWT

Carlisle

1d•Remote

About The Position

As the Strategic Marketing Leader for a Carlisle brand, this role develops marketing strategy aligned with key sales initiatives to drive engagement and revenue. It leads campaign development and execution, provides day-to-day support to sales, partners with product management on product launches, and addresses customer and sales personnel needs. The role engages B2B audiences including architects, consultants, and contractors. The position develops brand marketing and annual marketing plans, manages annual spend, leads brand loyalty programs, and generates demand through digital and traditional channels. It coordinates targeted digital campaigns, tracks performance, supports brand and product integration into commercial channels, creates and oversees marketing content, and monitors market and competitive activity. It also supports brand partners, conducts voice-of-customer research, evaluates product opportunities, and leads new product commercialization and launches. The position is expected to understand and support company COS initiatives, with a focus on developing a lean mindset. The role is designed to work remotely from a dedicated, secure, ergonomically appropriate home office with reliable high-speed internet. It typically operates Monday through Friday, 8 a.m. to 5 p.m., with occasional flexibility for time zones or critical business needs. Travel is required for team meetings, training, or company events.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field.
Five years of marketing experience, with demonstrated management experience or equivalent experience in a fast-paced agency setting.
Self-motivated, well-organized team player with strong communication skills and a bias for action.
Ability to collaborate, drive consensus, and articulate program recommendations and trade-offs to senior executives.
Customer-journey-minded approach to digital marketing, social media, and website development.
Understanding of website metrics, data analysis, and reporting tools.
Knowledge of Salesforce and Google Analytics.
Strong skills in Microsoft Word, Excel, and PowerPoint.
Experience or aptitude in developing content for traditional and digital marketing campaigns.
Experience assessing and launching sales enablement tools and processes.
Experience partnering with business leads and creative teams to deliver quality content and meet deadlines.
Demonstrated experience and success with digital demand generation that drives business results.
Ability to maintain a dedicated, secure, ergonomically appropriate home office with reliable high-speed internet.
Ability to work independently with minimal supervision and communicate regularly with colleagues and stakeholders using virtual collaboration tools.
Ability to travel for team meetings, trainings, or company events.

Nice To Haves

Master’s degree in Marketing, Communications, Business, or a related field.
Experience in the construction industry with builders, contractors, and architects.

Responsibilities

Develop and implement brand marketing strategy aligned with corporate growth and financial goals.
Develop and lead execution of annual marketing plans for the brand.
Manage annual marketing spend.
Lead brand loyalty programs to increase engagement and revenue and generate return on investment.
Generate demand through digital and traditional channels and measure results against key metrics.
Coordinate with digital marketing on targeted ABM, SEO, SEM, and related digital advertising campaigns; ensure execution and metric tracking through relevant dashboards.
Support integration of Carlisle brands and products sold into the commercial channel.
Establish campaign performance metrics, track and report results, analyze programs, and course-correct as needed.
Support creative development of content for websites, email, social media, public relations, advertising, trade shows, sales aids, published articles, and other channels.
Collaborate to identify and evaluate new product opportunities and maintain a robust new product pipeline.
Lead commercialization and launch of new products, including collaborating with Product Management on planning and support.
Monitor competitive activity and adjust strategies to maximize share growth.
Support brand partners with marketing and merchandising programs that drive brand awareness, loyalty, and revenue.
Ensure external-facing materials are accurate and meet brand standards and positioning.
Lead qualitative and/or quantitative voice-of-customer research to determine needs and identify opportunities.
Develop a deep understanding of commercial markets and customers.
Understand, participate in, and support company COS initiatives, focusing on a lean mindset.
Perform other duties as assigned.