Product Marketing Manager

Resideo • Charlotte, NC

7d

About The Position

The Product Marketing Manager works collaboratively in a highly matrixed environment to develop and execute go-to-market (GTM) strategies for new product introductions within Exclusive Brand categories. The role partners with cross-functional teams to align initiatives with company objectives and desired outcomes, supporting growth, development, and return on investment for the organization’s product portfolio. Intellectual curiosity, accountability, attention to detail, creative problem solving, and business acumen are important attributes for success.

The position develops GTM strategy, messaging, and positioning for new product introductions, supporting launch campaigns and ongoing demand generation. It measures performance, communicates results and recommended optimizations, builds strategic marketing partnerships, and keeps internal stakeholders informed across projects and timelines. The role also ensures the voice of the customer is central to new product introductions.

Requirements

• At least 2 years of marketing experience.
• Demonstrated success developing and executing B2B marketing campaigns across multiple channels.
• Experience partnering across functions, levels, and lines of business, including working with creative marketing teams.
• Excellent communication, collaboration, project management, and organizational skills.
• Ability to meet tight deadlines, solve problems, and manage numerous projects simultaneously.
• Proficiency in Excel, Word, and PowerPoint.
• Undergraduate degree or technical discipline.

Nice To Haves

• Experience in product or strategic marketing.
• Ability to quickly identify patterns among problems and issues.
• Ability to make timely decisions while balancing systematic analysis.
• Decisiveness and logical, thorough evaluation of issues.
• Excellent planning, execution, and project-management skills.

Responsibilities

• Develop GTM strategy, messaging, and positioning for new product introductions to support launch campaigns and ongoing demand generation.
• Apply an understanding of audiences, brands, targeting and segmentation strategies, product positioning, and the buying journey.
• Work cross-functionally to ensure initiatives meet expectations.
• Measure performance to evaluate efficacy and drive continuous improvement; communicate results and recommended optimization actions to the team.
• Build strategic marketing partnerships across the business to influence, motivate, and advance initiatives.
• Manage expectations across internal stakeholders while maintaining visibility and clarity across projects and timelines.
• Ensure the voice of the customer is central to all new product introductions.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level