Product Marketing Manager

Aurora Solar

7d•$101,200 - $164,200

About The Position

The Product Marketing Manager will serve as a subject-matter expert on key parts of Aurora Solar’s residential sales and design solutions, while maintaining broad knowledge of the rest of the product. The role involves understanding buyers, products, market trends, and competitors to inform product positioning and differentiation. The manager will guide go-to-market strategy and activities for new features and product segments, create internal and external content, and collaborate with Marketing, Product, Sales, and Account Management to support customer acquisition, retention, expansion, and product adoption. The role also monitors developments affecting residential solar installers, including policy and incentive changes, financing, storage adoption, and homeowner expectations. It uses customer and market insight, quantitative and qualitative data, and campaign results to refine messaging and make recommendations. Aurora’s teams are located in the US, Canada, Poland, and Germany; the posting does not specify a work arrangement for this position.

Requirements

5+ years of combined experience in product marketing, marketing, product management, or the residential solar industry, with exposure to B2B software go-to-market.
Understanding of how to bring products or features to market, or direct experience doing so, across multiple audiences or business sizes.
Strong instinct for market developments and their importance, with an interest in turning trends and competitor moves into clear differentiation.
Strategic, structured problem-solving skills and ability to use quantitative and qualitative data to shape growth initiatives.
Ability to build strong relationships with cross-functional teams and customers and work across Product, Sales, Marketing, and Account Management.
Excellent storytelling, writing, and presentation skills, including the ability to explain industry and product complexity clearly.
Resourceful and adaptable in a fast-paced environment.
Highly organized and self-directed.
BA/BS degree or equivalent work experience.

Nice To Haves

Residential solar experience, especially in sales, design, or installation; firsthand knowledge of how installers sell and design is highly valued.
Experience launching product integrations or running co-marketing campaigns with technology and channel partners.
Familiarity with design and engineering software or tools installers use to sell and design solar.
Experience with Claude, Pendo, Salesforce, Snowflake, and/or Looker.

Responsibilities

Become a subject-matter expert on key parts of Aurora’s sales and design solutions and inform go-to-market strategy, roadmap, and campaigns.
Track industry trends, customer needs, and the competitive landscape to keep Aurora’s solutions differentiated and relevant.
Monitor competitor developments and refine differentiators and positioning against alternatives.
Create positioning, messaging, and product narratives that address customer needs throughout the buyer journey.
Develop and amplify enablement and marketing assets, including customer presentations, buyer’s guides, battlecards, product collateral, solution guides, return on investment models, and customer testimonials.
Manage product launch campaigns and develop go-to-market strategies for new product segments and features.
Collaborate with Sales, Marketing, and Customer Enablement on launch messaging, positioning, pricing, demos, and packaging.
Measure and analyze campaign, launch, product adoption, and messaging results; gather feedback and make data-driven recommendations.
Partner with Marketing to drive pipeline through campaigns, thought influence, content marketing, webinars, events, and other activities.