Product Marketing Manager

Cohesity•New York, NY

4d•$139,200 - $174,000•Hybrid

About The Position

Cohesity is hiring a Product Marketing Manager for its Marketing team to drive revenue and shape go-to-market strategy for the company’s AI portfolio. The role focuses on understanding customer needs, developing differentiated positioning and messaging, and building awareness and demand for Cohesity and its AI products. The manager will work closely with product management, sales, marketing, and partner enablement teams, and represent the company at industry and analyst events. The position requires the employee to be based in the New York area and work from a local office regularly. Employees within a reasonable commute of a core office work onsite two to three days per week, on days of their choosing.

Requirements

At least 8 years of product marketing experience in a relevant enterprise software organization.
Demonstrated ability to use AI tools to enhance productivity, streamline workflows, and support decision-making.
Excellent storytelling skills and exceptional written and spoken communication.
Ability to balance multiple projects and work with multiple stakeholders.
Ability to identify customer needs and position B2B products or solutions for diverse target audiences.
Proactive approach and strong sense of ownership in a dynamic software environment.
Professional English proficiency for customer and internal communication.
Bachelor’s degree in a related field or equivalent experience.
Must be based in the New York area and able to work regularly from the local office.

Nice To Haves

Experience with AI data platforms, DevOps, data lakes, data catalogs, RAG, and/or AI workflow tools.

Responsibilities

Work with product management, sales, and marketing teams to understand customer requirements and develop target personas for people responsible for deploying, maintaining, and delivering AI projects.
Create clear, differentiated messaging and positioning for AI products, solutions, and campaigns for IT leadership, DevOps, and AI practitioners.
Develop and implement a go-to-market strategy to increase Cohesity and product brand awareness and relevance in AI while driving pipeline growth.
Develop and implement a content strategy, including collateral, videos, presentations, and blogs, to support demand generation campaigns.
Define and drive a promotional activation strategy to place Cohesity in the consideration set for AI projects.
Represent Cohesity and its solutions at speaking engagements, conferences, media events, and analyst briefings.
Collaborate with sales and partner enablement teams to create sales enablement collateral and support field communication.