Product Marketing Manager

GenLogs • Atlanta, GA

8d

About The Position

GenLogs is seeking a Product Marketing Manager to build and own the Product Marketing function. The role will define product messaging, market differentiation, and how the company communicates the value of its products as the company grows. Working closely with Product, Marketing, Sales, and Customer Success, this person will translate technical capabilities into clear messaging for Shipper, Insurance, Public Sector, Trucking Carrier, and Broker audiences.

This is a hands-on role with responsibility for setting direction and building the function from the ground up. The Product Marketing Manager will shape the broader GenLogs story as its product portfolio evolves, ensure products have clear positioning and value propositions, lead go-to-market strategy and launches, support sales enablement, and use market and customer insights to inform product and marketing strategy.

Requirements

• At least 7 years of product marketing experience in a B2B technology or SaaS environment.
• Experience developing product positioning, messaging, and go-to-market strategies for complex products or solutions.
• Experience owning product launches and translating technical capabilities into clear market narratives.
• Strong writing and storytelling skills, including the ability to explain complex concepts to different audiences.
• Experience working with Product, Sales, and Marketing teams to influence strategy and advance cross-functional initiatives.
• Experience developing sales enablement materials and conducting market research, competitive analysis, and customer discovery.
• Strong project management skills and ability to manage multiple priorities in a fast-moving environment.
• A data-informed approach to evaluating performance and identifying improvement opportunities.
• Comfort using AI tools for research, analysis, and day-to-day work.

Nice To Haves

• Experience building or scaling a Product Marketing function at an early-stage or high-growth company.
• Experience marketing technical, data-driven, analytics, or AI-powered products.
• Familiarity with logistics, transportation, insurance, supply chain, or other complex B2B industries.
• Experience marketing a multi-product platform or solutions serving multiple customer segments.

Responsibilities

• Develop and evolve GenLogs’ product and platform narrative, positioning, differentiation, and value communication across customer segments.
• Translate technical capabilities, product strategy, and customer needs into clear explanations of product functions, audiences, and value.
• Partner with Product to understand the roadmap and align market positioning with the problems being solved and value delivered.
• Own go-to-market strategy for new products, features, and capabilities, including target audiences, launch plans, cross-functional coordination, and success measures.
• Work with Product, Sales, and Marketing to prepare teams, coordinate launches, and improve product go-to-market processes.
• Provide input on pricing, packaging, and product strategy using customer needs, market research, and competitive positioning.
• Create sales and Customer Success enablement resources, including presentations, battlecards, one-pagers, and demo narratives.
• Gather customer feedback, sales insights, and win/loss learnings to understand buyer responses and identify areas for improvement.
• Research industry trends, competitors, customer needs, and buying behaviors to identify market opportunities and inform product and marketing strategy.
• Develop competitive insights and differentiation points for Sales and Leadership.
• Evaluate performance using data and identify opportunities to improve.

Benefits

• Employer-covered comprehensive medical, dental, and vision plans for employees and dependents.
• Employer contribution toward premiums for optional higher-end plans.
• Unlimited PTO.
• Sick leave.
• Company holidays, observing all federal US Government holidays.
• Flexible leave for caregiving and medical needs.
• Paid parental leave.
• Budget availability for approved professional development courses, certifications, and training.
• 100% reimbursement for approved company travel and spending.
• 401(k) plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed