Product Marketing Manager

Forma Brands LLC•San Francisco, CA

12d

About The Position

Morphe is seeking a Product Marketing Manager to support product pipeline and franchise strategies, lead product launch planning and execution, analyze business performance, and manage a Senior Specialist. The role works closely with Brand Leadership, Sales Channel leads, Product Development, Copy, Creative, Visual Merchandising, Sales, and Marketing teams to develop globally aligned product assortments and bring products to market across digital, retail, and wholesale channels. The position uses marketplace trends, consumer insights, competitive intelligence, creator feedback, sales reporting, and pricing analysis to identify opportunities and inform product positioning, assortment, pricing, marketing, and business recommendations. It also oversees launch briefs, campaign assets, cross-functional communication, and in-store experiences, while monitoring product and category performance and supporting additional business initiatives. The role requires a bachelor's degree and 2–3 years of brand management or product marketing experience. Beauty or consumer products industry experience is preferred. An MBA is a plus; experience managing or mentoring junior team members is also preferred.

Requirements

Bachelor's degree required.
2–3 years of experience in brand management or product marketing required.
Strong understanding of beauty industry trends, consumer behavior, competitive landscape, and retail dynamics.
Strong commercial acumen, including the ability to analyze sales performance, interpret data, and translate insights into actionable business recommendations.
Ability to develop compelling product positioning, consumer-facing messaging, and marketing strategies.
Excellent project management and organizational skills, including managing multiple priorities, meeting deadlines, and maintaining high execution standards.
Excellent written and verbal communication skills, with the ability to tailor messaging to different audiences and organizational levels.
Ability to work independently and collaboratively in a fast-paced, dynamic environment.
Strong relationship-building and influencing skills, with the ability to drive alignment and results across cross-functional teams.
Ability to perform the essential functions of the position, with or without reasonable accommodation, in accordance with applicable laws and workplace safety requirements.

Nice To Haves

MBA.
Experience in the beauty or consumer products industry.
Experience managing or mentoring junior team members.

Responsibilities

Support development and execution of product pipeline strategies with Brand Leadership, Sales Channel leads, and Product Development, using marketplace trends, consumer insights, competitive intelligence, and creator feedback.
Identify and evaluate subcategory and product opportunities, including global sales potential, assortment needs, shade ranges, product features, and consumer benefits.
Support franchise and subcategory strategies to strengthen hero products, optimize global assortments, and drive category growth.
Partner with cross-functional teams to develop and maintain global product assortments aligned with brand positioning, consumer needs, and commercial objectives.
Lead development of product launch briefs with Product Development, Copy, and Creative teams, defining positioning, differentiators, features and benefits, global pricing, and launch asset requirements.
Communicate launch strategies, priorities, and deliverables across cross-functional teams.
Brief internal Creative teams and external agencies on marketing and campaign needs, and oversee timely delivery of global assets across digital, retail, and wholesale channels.
Partner with Visual Merchandising and Creative teams to translate product positioning, launch strategies, and messaging into in-store experiences.
Coordinate cross-functionally throughout product launches, identifying risks, resolving challenges, and ensuring alignment across Product Development, Creative, Visual Merchandising, Sales, and Marketing.
Monitor product, franchise, and category performance; identify wins, risks, and growth opportunities; and partner with teams during monthly business reviews to recommend next steps.
Develop and analyze sales reporting for launches, campaigns, and promotional events to assess performance and inform future strategies.
Conduct global competitive pricing analyses to inform product positioning, pricing recommendations, and market competitiveness.
Support ad hoc initiatives and analyses, including financial planning, marketing strategy, event planning, and consumer and competitive research.
Manage and mentor a Senior Specialist by providing direction, prioritization, project oversight, coaching, feedback, and development support.
Delegate responsibilities and foster accountability, collaboration, and professional growth.