Product Marketing Manager

ShipMonk

6h•Remote

About The Position

This is a highly visible, individual-contributor role serving as the bridge between our Product, Sales, Customer Experience/Merchant Success, and Marketing teams. You'll own how ShipMonk's product capabilities – from new platform features to vertical-specific programs – get positioned, launched, and adopted in the market. You'll translate what we build into why it matters to merchants, arm our sales team to sell it, and partner closely with our content, creative, and demand generation teams to bring it to life. This is a senior, hands-on seat for someone who wants to own product marketing strategy and execution at a fast-scaling company.

Requirements

7+ years of proven experience in B2B product marketing, preferably within technology/SaaS, logistics, retail, or e-commerce. 3PL experience is a strong plus.
A track record of collaborating on GTM strategy across functions, including Product, Marketing and Customer Experience, and delivering successful end-to-end product launches.
Exceptional written communication skills, with a demonstrated ability to translate complex or technical product capabilities into clear, compelling merchant value.
Comfortable partnering with Product, Sales, and Content/Creative teams and driving outcomes through influence rather than direct authority.
Experience building sales collateral, playbooks, and training materials, and partnering with sales leadership on rollout.
Strong analytical background with the ability to translate market research and performance data into positioning decisions and measurable outcomes.
Strong understanding of the product development lifecycle and experience partnering directly with Product teams.
Experience with market research, competitive analysis, and customer segmentation.
Experience with B2B companies, ideally with exposure to ecommerce, SaaS, logistics, or fulfillment.
Ability to thrive in a fast-paced environment with a continuous cadence of product launches and shifting priorities.
Bachelor's degree in marketing, business, or a related field (or equivalent experience).

Nice To Haves

3PL experience is a strong plus.

Responsibilities

Own GTM strategy and launch plans for new product capabilities and feature releases, partnering with Product to translate roadmap into a merchant-facing narrative.
Craft differentiated, defensible positioning and messaging for products and verticals, in partnership with Brand to ensure consistency across channels.
Own ongoing competitive analysis, win/loss insight-gathering, and customer research to inform positioning, sales strategy, and roadmap conversations.
Build the sales collateral, battlecards, and playbooks the sales team needs to sell new capabilities effectively, partnering with Sales leadership on delivery and training cadence.
Coordinate cross-functional launch execution across Product, Sales, CX, and Marketing for major releases — briefing and directing the content, creative, and demand gen teams who produce and distribute launch assets, rather than producing every asset personally.
Develop the positioning and messaging strategy that drives adoption of existing product capabilities among current customers, partnering with demand gen/lifecycle marketing on execution.
Track and report on product marketing outcomes — launch velocity, sales enablement adoption, competitive win rates — and connect them to pipeline and revenue impact.