Product Marketing Manager

ADI Global • Charlotte, NC

8d

About The Position

The Product Marketing Manager works collaboratively in a highly matrixed environment to develop and execute go-to-market strategies for new product introductions within Exclusive Brand categories. The role partners with cross-functional teams to align initiatives with company objectives and desired outcomes, maximizing the growth, development, and return on investment of the organization’s product portfolio. Intellectual curiosity, accountability, attention to detail, creative problem solving, and business acumen are important attributes for success.

The manager develops strategy, messaging, and positioning for product launches and ongoing demand generation; keeps the voice of the customer central to new product introductions; and evaluates performance to recommend optimization. The role also builds internal marketing partnerships and maintains visibility and clarity across stakeholders, projects, and timelines.

Requirements

• At least 2 years of marketing experience.
• Demonstrated success developing and executing B2B marketing campaigns across multiple channels.
• Experience partnering across functions, levels, and lines of business, including with creative marketing teams.
• Excellent communication, collaboration, project management, and organizational skills.
• Ability to meet tight deadlines, solve problems, and manage numerous projects simultaneously.
• Proficiency in Excel, Word, and PowerPoint.
• Undergraduate degree or technical discipline.

Nice To Haves

• Experience in product or strategic marketing.
• Ability to quickly identify patterns among problems and issues.
• Ability to make timely decisions while balancing systematic analysis.
• Decisive and logical approach to thoroughly evaluating issues.
• Excellent planning, execution, and project-management skills.

Responsibilities

• Develop go-to-market strategy, messaging, and positioning for new product introductions, for use in launch campaigns and ongoing demand generation.
• Apply an understanding of audiences, brands, targeting and segmentation strategies, product positioning, and the buying journey.
• Work cross-functionally to ensure initiatives meet expectations.
• Measure performance, evaluate efficacy, recommend optimization actions, and communicate results to the team.
• Build strategic marketing partnerships across the business to influence, motivate, and advance initiatives.
• Manage internal stakeholder expectations and maintain visibility and clarity across projects and timelines.
• Ensure the voice of the customer is central to every new product introduction.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level