Product Marketing Manager

Rainforest

About The Position

Rainforest is hiring a Product Marketing Manager to own product launches end-to-end and adapt the company’s messaging for specific verticals, buyer personas, and accounts. The role combines technical proficiency with high-impact communication and calls for someone who can quickly learn new domains, products, and features and explain them clearly to skeptical buyers. This is a hands-on position working closely with the broader Revenue team to create messaging and marketing assets for vertical SaaS operators and investors. The hire will build launch positioning and messaging, while contributing to company-level positioning over time as the market evolves and they learn what works.

Requirements

3–5 years of B2B product marketing experience at a high-growth startup.
Experience owning at least one product launch end-to-end.
Ability to learn unfamiliar topics quickly and explain them to technical buyers, business buyers, and others.
Strong writing skills and the ability to adapt communication across verticals, personas, and formats.
Credibility with sales, including experience listening to sales calls, considering account executive feedback, and creating materials that sales representatives use.
Ability to interpret data and identify what matters, rather than simply reporting numbers and facts.
Ability to evaluate AI tools, test their capabilities and limitations, build and improve processes, and use AI strategically to increase team efficiency.
Action-oriented approach to solving problems and finding information or the right people to consult.
Organizational skills to manage several launches at once without missing details.

Nice To Haves

Experience in payments, fintech, or vertical SaaS.
Familiarity with Claude Cowork, Webflow, Canva, Figma, Google Slides, and/or HubSpot.

Responsibilities

Run product launches end-to-end, from positioning and messaging through supporting assets and enablement.
Work with the Content Manager to maintain a steady flow of product content throughout the year, including blog and LinkedIn content.
Tailor Rainforest’s messaging to defined target verticals, buyer personas, and accounts using existing frameworks and independent research.
Own and maintain the sales deck as the company’s story and product evolve.
Create field assets such as feature slides and one-pagers, objection-handling materials, and customer-success upsell collateral.
Own the product side of the website, including the homepage and product pages, collaborating with the designer and web developer to keep it accurate and consistent.
Collaborate with the GTM team to measure performance and improve assets based on performance gaps and audience insights.
Serve as the marketing point of contact for the solutions engineer, keeping product and positioning language current.