Product Marketing Manager

Zillow

1d•$89,200 - $150,100•Remote

About The Position

Zillow Rentals is seeking a product marketer to own marketing for its Single Family (SF) advertising products, which help single-family rental owners and property managers fill vacancies faster on Zillow. The role will shape product-market fit, positioning, and go-to-market execution for business audiences ranging from mid-market property management companies to large institutional owners. It will work across Product, Sales, Data Science, Research, Communications, and Marketing, translating customer insights and performance data into value propositions and evidence of product value. As the first dedicated marketer for SF advertising, this person will run the program end to end, including positioning, launch planning, sales enablement, email, web, and industry events, while partnering with shared Communications, Brand, Media, and Web teams. The role will lead go-to-market strategy for the 2027 product relaunch, including a tiered product lineup and self-serve checkout, and help build the marketing program and case for future investment. It is categorized as remote; U.S. employees may work from any of the 50 states, with limited exceptions.

Requirements

At least 5 years of experience in B2B product marketing or a similar strategic role in product management or consulting.
Exceptional writing and storytelling skills, including the ability to distill complex products into clear customer value.
Strong analytical thinking and comfort translating performance data and research into proof points and insights.
Proven ability to lead cross-functional initiatives and manage complex go-to-market programs, such as launches, relaunches, or customer migrations.
Strong stakeholder management and communication skills.
Hands-on experience across marketing activities such as messaging, sales enablement, email, web, and events, and comfort building a program from the ground up.

Nice To Haves

Experience working in SaaS, advertising products, or real estate/proptech.
Experience marketing to business buyers through both sales-led and self-serve motions.
Familiarity with experimentation, lifecycle marketing, or growth frameworks.
Familiarity with property management or property management software.

Responsibilities

Bring customer and market insights to Product to improve product-market fit and inform roadmap priorities, pricing, and packaging.
Develop customer value propositions, messaging frameworks, claims, and competitive positioning for SF advertising products.
Partner with Product, Research, and Data Science to establish performance evidence, including paid-versus-free results, ROI, and lead-to-lease outcomes.
Own go-to-market strategy and launch planning for the 2027 SF advertising products, including a new tiered lineup and self-serve checkout.
Lead campaigns to migrate existing customers to new products and develop win-back and nurture programs for inactive and prospective customers.
Ensure consistent messaging across product surfaces, web, marketing campaigns, sales materials, and customer communications.
Manage timelines, stakeholders, and dependencies to deliver coordinated launches.
Build and maintain sales enablement materials, including talk tracks, one-pagers, objection handling, case studies, and ROI stories.
Support enterprise renewal and mid-market sales efforts and gather Sales feedback about customer needs and objections.
Bring Voice of Sales insights into product roadmaps and campaign plans.
Plan lifecycle email programs, web content and testing, and paid demand generation with shared partners as applicable.
Own the SF presence at industry events and conferences and coordinate co-marketing with property management software partners.
Measure marketing results, refine messaging based on outcomes and market feedback, and help establish the case for future marketing investment.