Product Marketing Manager

PIP Global Safety•Charlotte, NC

About The Position

Leads marketing execution and growth for a defined product set, owning day-to-day brand activation across key channels while managing and developing a small team. Serves as the bridge between marketing, product management, and sales, translating strategy into clear, compelling, commercially effective programs. The role combines B2B marketing fundamentals, hands-on leadership, strategic thinking, and execution. It owns the product roadmap, pricing, insights, and cross-functional alignment for its product set. The manager leads marketing execution for Morning Pride and ensures consistent brand positioning across channels and alignment with PIP Global Safety brand standards and portfolio strategy. The role also leads product management support for launches, product updates, and portfolio positioning; develops sales tools with sales leadership; conducts product financial analysis and customer research; executes integrated campaigns and event support; tracks marketing performance; and manages and coaches a Marketing Specialist and Product Specialist.

Responsibilities

Lead marketing execution for Morning Pride and maintain consistent brand positioning across channels.
Translate product strategy into go-to-market plans, messaging, and campaigns, and ensure alignment with PIP Global Safety brand standards and portfolio strategy.
Lead execution of go-to-market plans.
Lead the product management team in supporting new product launches, updates, and portfolio positioning.
Work with sales leadership to develop tools that drive conversion and support distributor engagement.
Ensure marketing and sales materials clearly communicate product performance, differentiation, and value.
Define product roadmap and requirements.
Analyze financial performance of existing and newly launched products.
Conduct user research and testing to identify customer insights and preferences.
Develop and execute integrated marketing programs across digital, email, trade, and events.
Oversee content strategy across channels to drive awareness, engagement, and demand.
Tailor campaigns to dealer/distributor and end-user audiences.
Own marketing support for industry events, including trade shows and dealer events; ensure strong brand presence, compelling storytelling, and effective lead capture.
Track marketing KPIs, including engagement, leads, conversion, and campaign performance.
Provide regular performance insights and recommendations to improve effectiveness, tying marketing efforts to measurable business outcomes.
Manage and develop a Marketing Specialist and Product Specialist; set priorities and provide direction, feedback, and coaching.
Drive accountability for team timelines, deliverables, and results.