Product Marketing Manager

Wayne Farms • Oakwood, GA

4d

About The Position

The Product Marketing Manager manages customer product maintenance within the Corporate CFS Q labeling system, ensuring accurate labeling and compliance in collaboration with Regulatory Affairs and other departments. The role oversees the development and maintenance of brand and product marketing assets in the FS1 portal and manages packaging, labeling, and data synchronization projects and portals. It also supports sales and customers with packaging design and product development, leads or participates in improvement initiatives, and works with IT and sales teams to ensure EDI compliance.

This is an individual contributor role with no supervisory responsibilities. The position is performed in a typical office environment and involves extensive computer work, sitting or standing, with typical office-setting risks of injury. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee must follow the company’s Code of Conduct, other company policies, and applicable safety policies and programs.

Requirements

• At least two years of applicable business or product marketing experience.
• At least one year of poultry sales or marketing experience.
• Strong computer literacy, including Microsoft Excel, Word, and Outlook.
• Good understanding of Adobe Creative Suite.
• Effective verbal and written communication with internal and external customers, including people at all organizational levels, in a timely and professional manner.
• Ability to handle and resolve most issues efficiently and effectively while sharing confidential information only on a need-to-know basis.
• Ability to take direction and work independently while managing several projects simultaneously in a fast-paced environment.
• Excellent organizational and planning skills, ability to prioritize projects, and high attention to detail.
• Strong customer-centric attitude, high energy level, and strong sense of urgency.

Nice To Haves

• Knowledge of graphic or Photoshop software.
• Master’s degree.

Responsibilities

• Manage customer product maintenance in the Corporate CFS Q labeling system for accurate labeling of customer-specific portfolios.
• Partner with Regulatory Affairs to review and approve labels and ensure barcode data is accurate.
• Coordinate product code modifications and updates across internal systems with sales, purchasing, processing, and analysts.
• Manage development of brand and product assets, including images, styling guides, and marketing materials, and maintain them in the FS1 company portal.
• Develop and maintain marketing materials, including company presentations, consumer research, and packaging information.
• Manage retail packaging and labeling projects for company brands and customer private labels.
• Manage third-party and proprietary portals, ensuring data is entered, stored, and maintained properly, including overseeing correct data synchronization in the Syndigo portal.
• Assist sales and customers with packaging design and product development or modification, coordinating with purchasing for processing.
• Identify opportunities for improvement and lead or participate in implementing solutions.
• Work with IT, Sales, and customers to maintain current product information for EDI compliance.
• Follow departmental and company safety policies and programs, the company’s Code of Conduct, and other company policies.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager