Product Marketing Manager

Sereact•Boston, MA

1d•Hybrid

About The Position

The Product Marketing Manager will shape how Sereact is positioned and understood in the North American market. This role owns product positioning, value propositions, and competitive messaging, and turns them into product launches, content, and demos that support Sales. The manager will work within the Marketing team and collaborate with Product, Sales, and leadership in the United States and Germany. The work will influence how buyers understand physical AI and why they choose Sereact. The role leads positioning and messaging for products, use cases, buyer personas, North American verticals, segments, and key accounts. It translates technical capabilities into customer outcomes and ROI-oriented messaging for operations, engineering, and executive buyers. It also leads launches, develops customer-focused content and sales materials, tracks competitors and market trends, conducts win/loss analysis, supports customer meetings and deals, and helps shape robot demonstrations at trade shows and industry events. The position is based in Boston and is hybrid. Travel is required for customer visits, trade shows, and occasional trips to the Germany headquarters.

Requirements

At least 5 years of experience in B2B product marketing, ideally with technical or enterprise products.
Degree in Business, Marketing, Engineering, or a related field, or equivalent practical experience.
Proven ability to build clear positioning for technical products and competitive strategies that change how deals are won.
Strong writing, storytelling, and presentation skills; comfortable with customers and live demos.
Ability to learn complex technical products quickly and explain them clearly to different buyers.
Comfort working with AI-native tools.
Analytical mindset and comfort using data to measure impact on pipeline and win rates.
Fluent English.
Willingness to travel for customer visits, trade shows, and occasional trips to the Germany headquarters.

Nice To Haves

Background in robotics, industrial automation, logistics, or AI.
Experience with buyers in warehouse or manufacturing operations.
Experience building a new product category.
German language skills.

Responsibilities

Define and own Sereact's positioning and messaging framework for products, use cases, and buyer personas.
Adapt positioning and messaging for North American verticals, segments, and key accounts, and help define the physical AI category and Sereact's place in it.
Develop clear, ROI-backed messaging for operations, engineering, and executive buyers, translating technical capabilities into business outcomes.
Gather input from customers, internal teams, and the field, and feed it into positioning, product priorities, and go-to-market plans.
Lead product launches end to end, including positioning and pricing input, internal readiness, sales enablement, campaigns, press, and measurement of launch performance.
Build a library of case studies, videos, and product collateral.
Plan and create buying-stage content, including whitepapers, solution briefs, videos, webinars, and blog posts, explaining the technology in terms of customer value.
Track competitors, alternative approaches, and market trends in robotics, logistics automation, and AI; turn research into positioning, battle cards, and objection handling.
Run win/loss analysis with Sales and manage analyst relations.
Create sales pitch decks, one-pagers, case studies, explainer videos, and ROI tools.
Design demo narratives and support key deals and customer meetings with live and recorded demos.
Train customer-facing teams on new products, updated messaging, and competitive positioning.
Shape live robot demos at trade shows and industry events with Product and Engineering, including demo stories, use cases, and staff briefings.