Product Marketing Manager

Halma plc•Sugar Land, TX

16d

About The Position

TeDan Surgical Innovations, Inc. (TSI) designs and manufactures specialty surgical products for orthopedic, neuro, cardiothoracic, and spine surgeries. The Product Marketing Manager spearheads product and market development and supports product design from inception through commercialization, partnering with engineers, surgeons, and internal and external stakeholders to develop and commercialize products that meet customer needs. The role manages products across multiple stages, including the existing portfolio, near-term launches, products pending FDA clearance, and new products. It contributes to marketing management, business development, marketing and promotion, surgical technique and sales training, and product launches, with defined revenue goals. The manager develops business plans and portfolio strategies for short- and long-range objectives, optimizing market share and profitability. The role also conducts market research, tracks trends, and develops competitive analyses.

Requirements

At least 2 years of experience in product management or marketing in the medical device field.
Bachelor’s degree in business, marketing, or a related field.
Experience developing value-centered marketing collateral.
Commercial mindset and business acumen to generate effective promotional initiatives.
Effective communication skills and confidence presenting to customers, surgeons, sales teams, vendors, peers, and leadership.
Willingness to work in cadaver labs and/or operating room environments.
Must meet medical-facility vendor credentialing requirements, which may include training, background checks, and proof of immunizations.
Ability to access and work in operating rooms, including wearing appropriate gowning, standing for long periods, following hospital protocols, and awareness of biohazards such as bloodborne pathogens.
Strong analytical skills and ability to think strategically and translate strategy into effective tactics.
Ability to understand complex medical procedures and engage in in-depth technical conversations with physicians, staff, and key opinion leaders about procedures and proper product usage.
Proficiency in Microsoft Office applications.
Strong teamwork and ability to work cross-functionally.
Project management ability to handle multiple projects efficiently and meet deadlines.
Ability to lift up to 30 lbs.
Willingness and ability to travel up to 25% of the time.

Responsibilities

Define strategic marketing campaigns and support development of product support materials.
Identify unmet user needs, use cases, and market trends to inform product design solutions.
Coordinate across functional teams to identify and progress product development milestones.
Align solutions across stakeholders by defining and validating market requirements.
Provide direct technical support to the sales organization in key surgeon accounts and assist in meeting sales objectives.
Produce competitive analysis materials and product forecasts based on emerging market trends.
Develop strategies for product pricing, positioning, promotional campaigns, and sales channels.
Attend trade shows, surgeries, and labs to stay informed about the market.
Present and provide training to internal and external stakeholders.
Develop business plans and portfolio strategies focused on market share and profitability.
Support product development and commercialization from inception through launch.