Product Marketing Manager

Ambition•Nashville, TN

About The Position

Ambition is seeking a hands-on Product Marketing Manager to bring its product story to market and connect product capabilities to buyer and customer needs. This individual contributor role combines strategy and execution, with ownership of product positioning, messaging, and go-to-market content while contributing to campaigns and broader marketing priorities. The role works across teams to turn product and customer insight into marketing that supports business growth. The Product Marketing Manager will develop a consistent narrative for Marketing, Sales, and Customer Experience; create technical content and enablement materials; plan product launches; and shape customer messaging throughout the customer lifecycle. The role also involves using data, experimentation, and AI to improve marketing workflows, while collaborating with Brand Marketing, customer program owners, Sales, Customer Experience, Product, Engineering, and RevOps.

Requirements

At least 5 years of B2B SaaS marketing experience across areas such as content, campaigns, demand generation, or customer marketing, with demonstrated strength in positioning, launches, and buyer enablement.
Strong writing and technical communication skills, with examples of turning complex capabilities into accurate, useful content for business and technical audiences.
Ability to develop compelling content across formats, from concept through execution, and collaborate effectively with creative and technical partners.
Strong research and analytical skills, with the ability to turn customer, market, and competitive insight into practical marketing decisions.
Comfort moving between product marketing and broader go-to-market work, taking projects from idea through execution, and making practical trade-offs in a lean team.
Experience using AI and a desire to build, test, and improve marketing workflows with it, with sound judgment about quality and human review.

Nice To Haves

Familiarity with revenue technology or customer lifecycle programs.

Responsibilities

Own product positioning and messaging that connect Ambition’s capabilities to customer needs and business outcomes, and create a consistent narrative for Marketing, Sales, and Customer Experience.
Create clear, credible technical content and enablement materials to help buyers evaluate Ambition and equip customer-facing teams to communicate its value; partner with Product and Engineering to ensure accuracy.
Use customer research, competitive intelligence, and field feedback to sharpen positioning and inform marketing priorities.
Develop customer stories and proof points that demonstrate meaningful outcomes.
Plan and execute product launches with teams across the business, from audience and messaging through coordinated content and communications, and use results to improve future launches.
Own the customer messaging strategy and collaborate with Customer Experience on content supporting customer engagement, retention, and growth.
Adapt product stories to customer needs throughout the customer lifecycle.
Build, test, and improve marketing workflows using data, experimentation, and AI; simplify repeatable work while maintaining accuracy, quality, and brand consistency.
Partner with Brand Marketing on integrated campaigns and contribute across content, digital channels, and other marketing priorities.
Collaborate with customer program owners on content and messaging that support their programs and customer education.
Work with Sales and Customer Experience to understand audience needs and develop relevant messaging, proof, and enablement materials.
Partner with Product and Engineering on product understanding and launch readiness, and with RevOps on measurement and campaign execution.
Bring a broad marketing perspective and flex beyond the core specialty, aligning priorities with team capacity and business goals.