Product Marketing Manager

Blee•New York City, NY

3h•Hybrid

About The Position

We're hiring our first product marketer to help name, shape, and own how this category gets understood—by buyers, by the market, and eventually by everyone else trying to compete in it. You'll be the second marketer on the team, working directly with our Head of Marketing (who comes from content and brand in the compliance space and is hiring you specifically for the PMM craft she doesn't bring). You'll have unusual ownership: foundational messaging exists but is industry-agnostic, and making it land in financial services, healthcare, beauty, travel, and beyond is largely yours to figure out.

Requirements

Five-plus years in B2B product marketing, with at least one tour at an early-stage company where you built from scratch rather than inheriting a playbook.
You've sold to technical or regulated buyers before—legal, compliance, security, finance, infosec, something in that family.
You know what it's like when the buyer and the user are different people with different incentives.
You write well. Not "marketing well"—actually well.
You have opinions about language, you can tell the difference between a real insight and a reframed feature, and you've probably killed more decks than you've shipped.
You're allergic to templated SaaS messaging.
You think most positioning is lazy.
You have a point of view on how compliance should work in modern companies, or you're hungry to develop one.
You're comfortable being the PMM voice in a room full of product, sales, and customer success people—and comfortable being wrong out loud when someone has a better idea
Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time

Nice To Haves

Bonus if you've done category creation before.
Bigger bonus if you've worked in or around regulated industries.

Responsibilities

Own messaging and positioning across our core industries—financial services first, then healthcare, beauty, and beyond
Build the ICP and persona work for our split buyer/user dynamic (legal and compliance buy; marketing uses)
Create the sales enablement foundation from scratch—decks, narratives, one-pagers, objection handling, competitive positioning
Run a customer insight engine—regular conversations with customers and prospects that feed messaging, content, and product
Lead go-to-market for new product and feature launches as they come
Partner with content, social, events, and web to keep the story consistent everywhere it shows up