Product Marketing Manager
About The Position
The Product Marketing Manager owns how ECAM is positioned, packaged, and sold, including messaging, competitive intelligence, launches, and sales enablement that supports sales productivity. The role reports to the Vice President of Marketing and has no direct reports. Key partners include sales leadership, the VP of Marketing, Demand Generation, Content, and global creative. The listed location is Dallas, Texas. The manager develops positioning and messaging for enterprise and critical-infrastructure segments as well as commercial markets, including construction, multi-family, and commercial real estate. The role also leads competitive intelligence, product and offer launches, the sales enablement library, support for pricing and packaging decisions, and account-relevant narratives and executive materials for ABM and enterprise pursuits. Within the first 12 months, success includes documented messaging architecture and battlecards in active sales use within two quarters, quarterly win/loss insights that influence how ECAM sells, and measurable improvements in seller confidence and enablement-content usage.
Requirements
- At least 7 years of experience in B2B marketing, including at least 4 years in product marketing for a considered-purchase, field-sales-led product or service.
- Demonstrated ownership of positioning and messaging that sales teams actually used, with examples.
- Experience running win/loss and competitive programs.
- Strong writing and executive communication skills.
Nice To Haves
- Background in security, IoT, industrial technology, or managed services.
- Experience marketing recurring-revenue services and supporting pricing decisions.
Responsibilities
- Develop and maintain positioning and messaging by segment, including enterprise/critical infrastructure and commercial markets such as construction, multi-family, and commercial real estate.
- Own the competitive intelligence program, including battlecards, win/loss analysis, and market and pricing insight.
- Lead product and offer launches end to end, coordinating demand generation, content, communications, and sales.
- Build and run the sales enablement library, including pitch decks, talk tracks, objection handling, and proposal support.
- Support pricing and packaging decisions with buyer and competitive insight.
- Equip the ABM program and enterprise pursuits with account-relevant narratives and executive-level materials.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
