Product Marketing Manager
About The Position
The Product Marketing Manager leads product and competitive positioning, sales collateral, integrated marketing campaigns, and external product communications. The role owns content and communication strategy for sales enablement and helps promote Findhelp by understanding its audiences: people looking for help, community organizations, and customers. It contributes to product definition, competitive positioning, presentations, and content that shapes the product’s voice and grows its users. The position is based in the office in Austin, Texas, or Madison, Wisconsin. The work is largely sedentary and uses standard office equipment such as laptops, monitors, and headsets as needed. The role may require limited travel and the ability to lift up to 30 pounds.
Requirements
- At least 5 years of marketing and/or sales enablement experience.
- Strong written communication skills; examples can be provided.
- Ability to manage multiple projects and deadlines with attention to detail.
- Ability to adapt to changing project priorities in a fast-paced environment.
- Project management mindset, with the ability to balance stakeholders, technologies, deliverables, and other elements involved in executing a marketing campaign.
- Demonstrated experience using modern AI tools to optimize daily tasks, accelerate problem-solving, and scale project impact.
- Collaborative team player who asks for help and draws on others’ expertise to solve problems.
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Passion for the Findhelp mission to connect people to help with dignity and ease, and for emerging technologies.
- Proactive communication skills and ability to keep stakeholders informed.
- Ability to translate complex technical concepts into understandable messaging.
- Action-oriented approach and willingness to hold peers and leaders accountable for deliverables.
- Collaborative, organized, and analytical.
- Must be located in Austin, Texas, or Madison, Wisconsin.
Responsibilities
- Lead and manage go-to-market strategy and product marketing campaigns focused on awareness, adoption, usage, and revenue growth.
- Define product positioning, develop key messaging, and create tools that help the Sales team position the product in target markets.
- Coordinate between Sales, Marketing, and Engineering to draft technical content for varied audiences and stakeholders.
- Author and assist with internal and external product marketing materials, including sales enablement content, website copy, and white papers.
- Work with Product and Engineering to understand new and updated features and write customer-facing feature documentation.
- Identify and track metrics to determine the effectiveness of product marketing activities.
- Conduct market analysis, report on competitive developments, help establish product differentiators, and support the RFP process.
Benefits
- 401(k) and equity grants.
- Fully stocked kitchens across all three office locations.
- Onsite gym at the Austin headquarters.
- Paid parental leave.
- Competitive paid time off and 10 paid holidays.
- Comprehensive medical, dental, and vision insurance, with 100% company-paid coverage for employee-only coverage.
- Dog-friendly office at the Austin headquarters.
- 24/7 access to telemedicine and counseling.
- Book Purchasing Program.
- Culture Committee.
- Leadership Development Training.
- Paid volunteering time.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
