Sr. Product Marketing Manager (Remote)

FMG•Sandy, UT

23h•$135,000 - $145,000•Remote

About The Position

FMG's Product Marketing team is seeking a Senior Product Marketing Manager to drive product success by understanding product value and effectively communicating it to the market. This role acts as a liaison between product strategy and sales/marketing tactics, owning positioning, messaging, and product launches. The ideal candidate will be an expert on competitors and buyers, using market evidence to create resonant messaging and effective sales tools. This position focuses on a specific product portfolio and requires a passion for market insight, outcome-driven work, and leveraging AI for go-to-market strategies.

Requirements

3+ years of product marketing experience.
At least 2 years in a market-facing role (e.g., customer presentations, competitor analysis, market research).
Demonstrated ability to develop positioning, messaging, and launch plans across cross-functional teams.
Exceptional ROI-tracking skills with the ability to demonstrate effectiveness with data.
Excellent written and verbal communication skills, with strong public speaking abilities.
Comfortable with collaboration and CRM tools (e.g., Slack, Hubspot).
Experience with analytics tools (Amplitude).
Experience in financial services, fintech, or marketing technology.
Comfort operating in ambiguity and iterating as priorities shift.
A genuine orientation toward innovation and scaling go-to-market strategies.
AI fluency: daily use of AI tools for work, effective prompting, critical evaluation of output, and understanding of AI's role in scale and innovation.

Nice To Haves

Bachelor's degree in business or marketing.
MBA.
Pragmatic Institute Certified (PMC) III or higher.

Responsibilities

Own positioning and messaging, partnering with Product and Marketing to articulate value propositions for target buyer personas.
Serve as the market intelligence expert, understanding buyer behavior, needs, and the buyer's journey to inform sales and marketing processes.
Analyze and understand the competitive landscape, identifying strategies for competitive advantage.
Synthesize customer feedback from various channels (sales, customer success, win/loss analysis, product usage) to improve product-market fit and the innovation pipeline.
Lead go-to-market strategies for new products and releases, managing cross-functional implementation.
Enable sales channels by training them on product value, developing necessary tools and collateral, and guiding their effective use.
Empower customer success teams by training them on products, functionality, and available resources to address customer inquiries.
Collaborate with Marketing to develop and measure demand generation programs for retention and acquisition.
Drive internal alignment and readiness across Sales, Marketing, Product, and Customer Success teams regarding strategy, priorities, and positioning.
Act as an external thought leader and evangelist for FMG's innovation and products through speaking and writing.
Document and systematize go-to-market processes, creating messaging frameworks, launch playbooks, and templates to improve efficiency.
Actively utilize AI tools for personal productivity (research, drafting, analysis) and identify opportunities to apply AI-assisted workflows across go-to-market functions.

Benefits

Generous paid holiday schedule, including a full week off for Winter Holiday Shutdown.
Comprehensive paid time off policies (vacation, sick days, parental leave, bereavement leave).
Medical insurance with $0 co-pay Telehealth plan.
Dental insurance.
Vision insurance.
Health Savings Account (HSA) with generous employer contributions.
Flexible Spending Accounts (FSA).
Company-paid Life Insurance and Accidental Death & Dismemberment (AD&D) coverage.
Company-paid Short & Long Term Disability coverage.
Company-paid Employee Assistance Program (EAP).
Matching 401(k) with immediate full vesting.
On Demand Pay option.
Internet reimbursement.
Gym reimbursement.
Work computer equipment provided.
Access to a private & secure workspace.
Employee Events Committee planning in-person and virtual events.
FMG swag.