Product Marketing Manager

Rivet Industries•Washington, DC

13d•$130,000 - $160,000

About The Position

The Product Marketing Manager drives the articulation, positioning, and adoption of Rivet’s solutions for customers. Sitting at the intersection of product, commercial, and customer success, the role translates technical capabilities into compelling narratives that support new business and expand existing programs. The PMM shapes how Rivet presents its solutions to customers and partners by developing positioning, go-to-market strategies, and campaigns that increase awareness, engagement, and adoption. The role calls for strong intuition about customer needs, the ability to communicate the value of technical systems, and a bias toward action in ambiguous, fast-moving environments. Working closely with engineering, implementation, and commercial teams, the PMM helps maintain consistency between what Rivet builds, communicates, and delivers. The role also enables internal teams with materials that help them clearly explain Rivet’s solutions and impact. The position requires U.S. citizenship due to contract obligations and the ability to be cleared. Candidates must be a U.S. Person and provide documentation verifying their status upon hire. Travel of up to approximately 25% may be required.

Requirements

At least 4 years of experience in solutions marketing, product marketing, or go-to-market roles for advanced technologies in startup or new-product environments.
Demonstrated ability to translate modular capabilities into clear, differentiated customer value propositions.
Experience building and executing successful go-to-market campaigns and product launches for military or industrial hardware and software.
Strong written, verbal, and visual communication skills, including experience creating customer-facing content, narratives, and product demonstrations.
A hands-on approach to creating and shipping work, rather than focusing solely on strategy or outsourcing critical thought leadership.
Experience working cross-functionally with engineering, product, and customer-facing teams.
Ability to work independently in ambiguous environments and drive initiatives from concept through execution.
Willingness to travel up to approximately 25% as needed to engage with customers, partners, and internal teams.
U.S. citizenship due to contract obligations and ability to be cleared; candidates must meet the stated U.S. Person work authorization requirement.

Nice To Haves

Experience in adjacent deep-tech industries, preferably involving integrated hardware systems.
Familiarity with government processes for technology procurement for operators, Soldiers, or other tactical personnel.
Direct involvement or service with tactical teams, particularly in developing unique requirements or conducting iterative testing of new products.

Responsibilities

Develop and refine solution positioning, messaging, and narratives that align Rivet’s core offerings with customer needs.
Design and execute growth- and adoption-focused campaigns with government and commercial customers.
Build and operationalize go-to-market playbooks in partnership with industry and technology partners.
Create business cases and launch strategies for product extensions, capabilities, and market expansions.
Own or contribute to solution and brand communication channels, including the website, social media, events, and field-facing materials.
Partner with Deployment Strategists and commercial teams to ensure consistency between marketed solutions and delivered outcomes.
Support business development with solution narratives, collateral, and proposal inputs.
Enable internal teams with clear, scalable materials that improve company-wide understanding of Rivet’s solutions.
Gather market, customer, and competitive insights to refine positioning and identify growth opportunities.