Product Marketing Manager

Honeycomb.io

15d • $125,000 - $190,000 • Remote

About The Position

Honeycomb is seeking an early-career product marketer to support and execute marketing across its core products. The role has a broad, generalist scope spanning messaging, product launches, content, sales enablement, competitive intelligence, customer insights, and measurement. The person will begin by contributing across these areas and take on greater ownership over the first year, with responsibility for improving the customer buying journey and driving business impact through sales and marketing campaigns.

The Product Marketing Manager will work closely with Product, Marketing, Sales Engineering, and Customer Success, as well as customers and prospects. The work includes explaining technical products accurately to engineers and platform teams, coordinating cross-functional projects, and using data to evaluate results. Honeycomb is a fully distributed company that emphasizes autonomy, accountability, and an inclusive culture.

Requirements

• 2 to 5 years of experience in product marketing or a closely adjacent go-to-market role, such as content marketing, sales engineering, technical writing, developer relations, or product management.
• At least some experience in B2B SaaS.
• Strong writing skills, including the ability to turn dense technical explanations into concise, accurate, useful content.
• Curiosity about technical products and willingness to learn how they work by engaging with engineers.
• Ability to collaborate with sales, marketing, and product teams while independently identifying effective solutions.
• Ability to run cross-functional projects without formal authority.
• Comfort with ambiguity and a bias toward shipping work in a small team with shifting priorities.
• Willingness to use data to make decisions and honestly evaluate work.
• Demonstrated experience applying AI tooling in work.

Nice To Haves

• Exposure to observability, developer tools, distributed tracing, OpenTelemetry, platform engineering, or reliability and SLO practices.
• Experience marketing to engineers as the primary audience.
• Hands-on familiarity with AI and LLM tooling, including coding agents and MCP-based workflows.
• Experience with webinars, conference talks, or community programs.
• Experience working in a fully distributed company.

Responsibilities

• Write and maintain accurate messaging and positioning for product features and areas, including web pages and sales materials.
• Plan and execute launches for small and mid-sized releases, support larger launches, coordinate cross-functional partners, and report on launch performance.
• Create practical evaluation and adoption content, such as blog posts, solution briefs, web copy, demo scripts, FAQs, and customer-facing one-pagers.
• Develop sales enablement materials, including pitch narratives, objection handling, battlecards, and release updates; participate in customer calls and improve materials based on feedback.
• Track the observability market and competitor activity, maintaining current and credible competitive assets.
• Speak with customers and prospects, develop case studies, quotes, and proof points, and share recurring insights with Product and Marketing.
• Help define success measures, gather data, and communicate learnings, including what did not work.
• Coordinate projects across teams by setting timelines, following up on open items, and communicating delays.

Benefits

• Generous equity with an employee-friendly stock program.
• Transparent pay based on levels relative to experience.
• Unlimited PTO.
• Home office, co-working, and internet stipend.
• Full benefits coverage for employees, with additional coverage available for dependents.
• Up to 16 weeks of paid parental leave, regardless of path to parenthood.
• Annual development allowance.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed