Product Marketing Manager

PAR Technology

9d • $130,000 - $140,000 • Remote

About The Position

As Product Marketing Manager for PAR Restaurant, you will own how the market understands, buys, and adopts PAR’s back-of-house and POS platform. You will translate product capabilities into clear stories about food cost, labor, delivery margin, and loss prevention that resonate with restaurant operators and finance leaders. The role partners with product management, sales, customer success, and demand generation, and connects the PAR OPS and POS story to PAR’s unified platform, including PAR POS, PAR Ordering, Punchh, PAR Pay, and PAR Intelligence. The position is remote in New York, Texas, Pennsylvania, Florida, North Carolina, Minnesota, Colorado, Georgia, or Illinois, and reports to the Director of Product Marketing.

Requirements

• 5+ years of product marketing experience in B2B SaaS, including at least 2 years owning go-to-market for a product line.
• Track record of launching products and features that hit adoption or pipeline targets.
• Strong positioning and messaging skills, with writing samples that make complex, data-heavy products easy to understand.
• Experience building sales enablement that sales representatives use, such as pitch decks, battlecards, and ROI tools.
• Comfort with operational and financial concepts such as food cost, labor cost, margin, and ROI.
• Experience running customer interviews, win/loss programs, or market research and translating findings into action.
• Ability to work across product, sales, and customer success without direct authority.
• Bachelor’s degree in marketing, business, or a related field, or equivalent experience.

Nice To Haves

• Experience marketing restaurant technology, hospitality software, or retail operations software.
• Familiarity with back-office categories such as inventory management, labor scheduling, business intelligence, or loss prevention.
• Experience marketing AI or analytics products to non-technical buyers.
• Experience selling into both enterprise brands and multi-unit franchisees.

Responsibilities

• Own PAR OPS and POS positioning, value propositions, and messaging for each module and buyer persona, including operators, franchisees, CFOs, and above-restaurant leaders.
• Plan and run launches for new PAR OPS and POS capabilities, coordinating readiness across product, sales, support, and marketing.
• Conduct win/loss analysis, customer interviews, and market research, and share findings with product management to help shape the roadmap.
• Track competitors in back-office, inventory, labor, and restaurant analytics, and build and maintain sales battlecards and objection handling.
• Create sales pitch decks, demo narratives, ROI and business-value tools, one-pagers, and training.
• Develop customer case studies, references, and quantified results with customer success, especially around margin recovered and hours saved.
• Partner with demand generation and content teams on campaigns, webinars, web pages, and trade show presence for PAR OPS and POS.
• Explain how PAR OPS works with PAR POS and the rest of the PAR platform to support cross-sell and unified-platform deals.
• Support product and finance teams with packaging, bundles, and pricing for PAR OPS modules.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level