Product Marketing Manager

Libbey•Toledo, OH

15d

About The Position

The Product Marketing Manager drives solutions, process improvements, and growth plans for assigned product categories and functions, including category management and/or new product development. Reporting to the Director of Product, the role proactively manages marketing strategy and business fundamentals for its assigned scope, delivering analysis and recommendations to guide strategies, address opportunities, and drive change and growth. The position owns category strategy and planning, portfolio and assortment management, commercial sales support, business reporting and reviews, product development strategy and execution, and new product marketing. It develops category plans and roadmaps, supports product lifecycle and inventory management, and partners cross-functionally to develop, launch, and market products that meet customer needs and support profitable growth. The role requires 10% travel.

Requirements

Bachelor’s degree in business administration, marketing, finance, engineering, or a related field is required.
At least 6 years of experience in Marketing, Sales, Category Marketing, Finance, or Category is required.
Experience measuring marketing effectiveness is required.
Experience managing cross-functional initiatives is required.
Strong communication and analytical skills, including the ability to tailor communications to varied internal and external audiences.
Ability to apply strategic thinking to business situations.
Ability to understand and synthesize financial, analytical, and insight-based information to drive action.
Proven ability to work independently, meet project objectives and deadlines, and manage multiple tasks simultaneously.
Willingness to travel 10%.

Nice To Haves

MBA.
Direct management of marketing professionals.
Retail, food, or B2B product experience.
Tabletop product experience, such as glassware, dinnerware, flatware, or serveware.

Responsibilities

Own, develop, and execute an end-to-end category vision and strategy to grow revenue and margin in alignment with overall business objectives.
Acquire and share knowledge of product-family and major-customer trends; stay connected with industry, customer, and end-user or consumer trends.
Develop and manage Category Strategy, the Annual Operating Plan, and the Strategic Long-Range Plan.
Develop analysis of critical business opportunities and recommend actions.
Manage ongoing product lifecycle analysis and contribute to excess and obsolete mitigation, slow-moving inventory management, and SKU rationalization.
Collaborate cross-functionally on incoming product assortment and support portfolio health through demand planning and forecasting, quality solutions, packaging enhancements, and other product-related improvements.
Manage market position, brand architecture, and brand positioning for assigned categories.
Configure projects and opportunities as needed and manage cross-channel product conflict to maintain portfolio integrity.
Create and optimize product training to support selling competency in assigned categories.
Identify and implement marketing tactics—including collateral, website content, and trade show activations—to support category strategies and sales revenue.
Provide inputs to Commercial Monthly Operating Reviews and other business reporting; lead quarterly category reviews, explaining results and recommending responses or opportunities to scale.
Conduct competitive assessments to inform assortment and growth strategy decisions.
Develop short- and long-term category roadmaps across categories, including new concepts, products, product lines, and line extensions, to maximize profitable growth.
Inform roadmaps with strategic marketing plans, competitor and industry analysis, consumer and customer trends, design trends, SWOT analyses, category analysis, and sales performance.
Collaborate with cross-functional teams to evaluate and prioritize concepts aligned with growth objectives, customer needs, and the product portfolio and planned assortment.
Attend industry events to monitor the competitive landscape, market, and tabletop trends and identify products and sourcing opportunities.
Lead product development from ideation and concept creation through design, sample development, production, and on-time delivery.
Own and drive the new-product stage-gate process to support timely market launches.
Ensure launches are high-quality, timely, successful, meet portfolio and financial KPIs, and support category growth and customer expectations.
Develop compelling new-product selling stories for customers, channels, and categories, supported by clear product insights and reasons to believe.
Partner with sourcing to deliver production-friendly, on-trend designs across materials while optimizing price, margin, and sales.
Collaborate on new-product pricing, configurations, and packaging; forecast new-product revenue and margin performance.
Manage new-product development activities to ensure timely launches, marketing collateral, and customer-specific executions.
Provide go-to-market information to counterparts when commercialization begins.
Support new-product marketing at foodservice and retail trade events and customer meetings as needed.
Analyze and report new-product revenue and analytics, currently on a monthly or quarterly basis.
Perform additional tasks that support the company’s overall vision and strategic goals.