Product Marketing Manager

Alarm.com • Tysons, VA

1d • $60,000 - $80,000 • Hybrid

About The Position

Alarm.com is seeking a Product Marketing Manager for a B2B2C role spanning product, sales, and market strategy. The position develops and executes go-to-market strategy for Alarm.com products serving both commercial and residential customers through a partner channel. It requires understanding the market landscape in which partners and their customers operate, translating complex technology into clear value, and creating tools that support sales and partners.

The role leads go-to-market strategy and execution for product lines and launches; develops product positioning, messaging, and sales enablement; and advocates internally for customer and partner needs. It turns market intelligence, buyer insights, competitive research, and data into strategy and materials, while coordinating launch timelines and deliverables across teams.

Alarm.com values in-person collaboration, and employees work from the office four days a week. The base salary range is $60,000–$80,000 USD. New applicants are not eligible for employment-authorization sponsorship or other immigration-related support.

Requirements

• 2–4 years of product marketing experience, or marketing experience in a technology-focused role.
• Demonstrated ability to craft compelling positioning, messaging, and content.
• Comfort working in a B2B2C or channel-driven business model, understanding that the audience is not always the end user.
• Ability to understand technical product specifications and translate them into meaningful benefits for different audiences.
• Strong written and verbal communication skills, including the ability to write for sales representatives and C-suite executives.
• Ability to manage projects independently from start to finish.
• Bachelor's degree required.

Nice To Haves

• Bachelor's degree focus in business, engineering, or a related field.
• Genuine interest in IoT, SaaS, and connected technology markets.

Responsibilities

• Lead go-to-market strategy and execution for key product lines and new product launches across residential and commercial business units.
• Develop product positioning, messaging, and sales enablement assets that communicate differentiated value to partner and end-user audiences.
• Represent customer and partner needs internally by gathering feedback from partner-facing and end-user-facing teams to inform product development and roadmap priorities.
• Translate market intelligence, buyer insights, and competitive research into sales tools, executive content, and market-facing materials.
• Build and maintain launch assets, including market briefs, sales playbooks, competitive analyses, and training materials.
• Coordinate launch timelines, milestone ownership, and delivery dates across teams.
• Develop data-driven insights that shape product and marketing strategy.

Benefits

• Medical plans with company subsidies.
• Health Savings Account (HSA) with a company contribution.
• 401(k) with employer match.
• Paid vacation that increases with tenure.
• Paid holidays.
• Wellness time.
• Paid maternity and bonding leave.
• Company-paid disability insurance.
• Company-paid life insurance.
• Collaborative and casual work environment.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level