Product Marketing Manager

Nectir

13d•$145,000 - $180,000•Remote

About The Position

Nectir is hiring its first Product Marketing Manager as it expands from one product into a product line. The role will define how each product fits into Nectir’s overall story, plan and execute launches according to their importance, and equip Sales and Customer Success teams to sell and expand the products. The Product Marketing Manager works across Product, Sales, and Customer Success and reports to the Head of Marketing. The role leads product launches, positioning and messaging, packaging, buyer and competitive research, sales enablement, and sharing customer insights with Product. The first major launch will be a new data product for higher education and university systems. Success includes establishing launch and enablement processes, putting positioning and product packages into market, supporting sales teams, and creating a regular customer-insight feedback cadence. Nectir describes itself as a fast-moving startup where the first product marketer will shape how schools and universities understand its products and help put tools in front of students and educators. The company offers a flexible, remote-first work environment.

Requirements

Hands-on B2B SaaS product marketing experience, including owning positioning, messaging, and launches from start to finish.
A track record of creating sales enablement that representatives actually use.
Experience conducting buyer or competitive research and translating it into positioning, packaging, or sales materials.
Strong writing skills, including the ability to translate product features into buyer-relevant language that sales representatives can repeat.
A highly collaborative working style and enthusiasm for working daily with Product, Sales, and Customer Success.
Good judgment in prioritizing a high volume of requests and explaining when work must be deferred.
Proactive, self-directed communication in a remote, asynchronous team.

Nice To Haves

Experience marketing to education buyers, including higher education, K-12, or independent schools; applicants without this experience should explain how they would get up to speed.
Experience with packaging or pricing for a multi-product line.
Experience launching AI or data products.
Experience building a sales certification or onboarding program.
Experience as a first or early product marketing hire at a startup.
Experience using AI tools to accelerate research and content work while checking outputs carefully by hand.

Responsibilities

Build and own a launch roadmap that ranks launches by importance, from major products to small feature updates.
Create and execute launch playbooks for each tier, including messaging, assets, internal training, and go-to-market timing.
Lead the launch of Nectir’s first major new data product for higher education and university systems.
Define positioning and messaging for each product within Nectir’s overall brand.
Match products to their buyers, including high school leaders, higher-education administrators, and system offices.
Shape product packaging so each package addresses a distinct buyer and can be priced and sold independently.
Keep website product pages and the sales deck aligned with current positioning.
Research buyers and create persona cards to guide packaging, campaigns, and objection handling.
Build and maintain competitor battlecards covering pricing, packaging, and positioning.
Use insights from customer and prospect calls to improve messaging.
Create content that account executives, sales development representatives, and Customer Success use with prospects and customers.
Run messaging certification so representatives can effectively communicate each product’s story.
Establish a process for triaging requests across the company and prioritizing work.
Update scripts when effective messaging from sales calls differs from the current script.
Bring feedback from Sales and Customer Success into Product roadmap discussions on a regular cadence.