Product Marketing Manager

Weave • Lehi, UT

7d • Hybrid

About The Position

Weave is seeking a strategic, data-driven Product Marketing Manager to own inbound and growth product marketing strategy for its AI-powered healthcare solutions. The role develops expertise across Weave’s Dental, Optometry, Veterinary, and Medical verticals, maps their workflows, and translates Weave’s value proposition into pipeline and revenue growth. The position is hybrid and based at Weave’s headquarters in Lehi, Utah, and reports to the Director, Product Marketing.

The manager defines go-to-market strategy and positioning for Mid-Market and Enterprise segments, develops tailored messaging for executive buyers, and works with customers to assess return on investment and create success stories. The role maps enterprise buying committees and develops messaging that advances buyers through the funnel. It partners with Sales leaders on market insights, talk tracks, and customer relationships; researches industry and macroeconomic trends to inform the product roadmap; and translates competitive analysis into sales resources, campaigns, and product recommendations.

Requirements

• 3–8 years of Product Marketing experience in B2B SaaS, with a proven track record managing a specific industry vertical or business unit.
• Understand enterprise buyer priorities, including ROI, scalability, and integration.
• Ability to conduct market research, analyze market data, and interview customers to identify unmet pain points.
• Exceptional writing ability, including translating complex technical jargon into simple, compelling copy.
• Strong spoken and written communication skills to build alignment, drive results, and influence outcomes across teams.
• Experience with lifecycle and expansion marketing, such as customer marketing, cross-sell/upsell strategies, or customer migration campaigns, preferably in B2B SaaS.
• Ability to influence and collaborate with Product Managers, Growth Engineers, Sales Leaders, and external partners without formal authority.

Nice To Haves

• Two years of experience focused on Mid-Market or Enterprise SaaS and/or vertical experience in Dental or Veterinary.
• Passion for improving Weave customer success and its mission of delivering better healthcare experiences for every practice, patient, and interaction.
• Familiarity with B2B SaaS, healthcare, dental, or patient communication software.
• Experience with CRM tools, survey and interview recording tools, data analysis tools, and/or internal enablement tools.
• Bias for action and a strategic mindset, with the ability to understand complex problems and drive sustainable solutions.

Responsibilities

• Define and own go-to-market strategy for Mid-Market and Enterprise segments.
• Develop expertise in the mid-market segments of Dental, Optometry, Veterinary, and Medical verticals and create tailored value propositions and messaging for executive buyers.
• Collaborate with mid-market customers to assess return on investment and develop customer success stories for internal alignment and external positioning.
• Map enterprise buying committees, identify influencers, blockers, and champions, and develop messaging to move buyers through the funnel.
• Partner with Mid-Market and Enterprise Sales leaders by providing market insights and high-level talk tracks, differentiating Weave, and helping build relationships with key players.
• Research industry trends and macroeconomic factors affecting large-scale healthcare providers to inform the long-term product roadmap.
• Monitor and analyze competitors in healthcare communication and practice management, translating findings into sales battlecards, campaigns, and product roadmap recommendations.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed