Product Marketing Manager

Hearst•Troy, MI

14d

About The Position

MOTOR Information Systems is seeking a hands-on Product Marketing Manager to help customers understand the value of its automotive data, software, and technology solutions. The role shapes product positioning and messaging, develops go-to-market plans, coordinates launches, and creates content and sales tools. It also guides MOTOR’s content resource and directs its paid media contractor in partnership with the Vice President of Marketing. This cross-functional role makes complex products easier to understand and connects marketing work to customer needs and business results. The VP of Marketing initially leads overall go-to-market strategy. As the Product Marketing Manager builds product knowledge and relationships across the business, the role takes on increasing leadership of launches and go-to-market initiatives. Success means customers and sales teams can clearly explain priority products and their value; launches follow a repeatable process; content and paid media align with customer and business priorities; customer-facing teams have useful tools and strong product knowledge; AI-assisted workflows improve efficiency and quality; and the manager assumes increasing ownership of launches and go-to-market initiatives.

Responsibilities

Turn customer, market, and competitive insight into clear positioning, value propositions, product messaging, and proof points.
Partner with Marketing and Product leaders on go-to-market plans for new products, major releases, and growth initiatives.
Coordinate launch activities with Product, Sales, Customer Success, and Support.
Bring market insight to discussions about target audiences, product naming, packaging, pricing, and launch priorities.
Set content priorities across product marketing, campaigns, thought leadership, sales enablement, and customer communications.
Manage and develop MOTOR’s assigned content team member by setting priorities and providing feedback.
Write or edit high-priority materials to ensure they are accurate, customer-focused, and aligned with MOTOR’s brand and goals.
Create practical sales tools, including pitch materials, battlecards, FAQs, discovery questions, demo narratives, and competitive comparisons.
Help customer-facing teams explain product features, use cases, and value to customers.
Work with the VP of Marketing to set priorities and campaign plans for MOTOR’s paid media contractor.
Align paid campaigns with product launches, messaging, and pipeline goals.
Review paid media results, including spend, lead quality, cost per opportunity, and pipeline contribution, and recommend improvements.
Use AI-assisted tools to support analysis, ad testing, and reporting, with human review before campaign or budget changes.
Help monitor the paid media contractor’s scope, hours, invoices, and performance expectations.
Own customer communications for product adoption, lifecycle, and renewal messaging.
Provide Demand Generation with offers, packaging, proof points, and materials for cross-sell and upsell campaigns.
Serve as business owner for Salesloft, with support from Demand Generation.
Help shape storylines and positioning for interactive product demos in Storylane.
Supply messaging, content, and campaign materials for outbound programs to prospects and customers.
Use customer and field feedback to improve messaging, content, launches, enablement, and product recommendations.
Apply AI and automation to research, content development, launches, and sales enablement.
Build practical workflows that improve speed, quality, consistency, and content reuse.
Validate sources and product claims, protect confidential information, and use human review for AI-assisted work.
Participate in Marketing’s AI Center of Excellence, with the VP of Marketing serving as business lead.
Track results across launches, content, paid media, enablement, product adoption, pipeline influence, and market response.