Product Marketing Manager
KLA•Milpitas, CA
•$138,500 - $235,500
About The Position
This position is for a Field Marketing Manager for KLA’s Broadband Plasma (BBP) product lines. The role advances business priorities by supporting customer collaborations and product evaluations, helping bring new products to market, and developing strategies that encourage product adoption at target customer sites. It involves close work with customers, product marketing, engineering, product lifecycle, business development, and regional account teams. Frequent business travel to target customer sites is required, up to 20–40% of the time.
Requirements
- Doctorate (Academic) degree and 0 years of related work experience; or a master's degree and 3 years of related work experience; or a bachelor's degree and 5 years of related work experience.
- Ability to travel frequently to target customer sites, up to 20–40% of the time.
Nice To Haves
- Expertise in process technologies such as DRAM, NAND, and Logic, or proficiency in process control equipment.
- Expertise in wafer inspection technologies.
- Experience in semiconductor fabrication, specializing in yield enhancement, layer/module ownership, or defect engineering.
- Experience collaborating with cross-functional teams.
Responsibilities
- Collaborate with customers, business units, and engineering teams to ensure timely and successful beta evaluations and early collaborations.
- Support new product releases by working with the product marketing manager to determine target customer sites, introduction timing, and demo support.
- Develop marketing strategies for target customer sites.
- Define key marketing requirements and provide input to product marketing, engineering, and PLC teams.
- Build customer relationships to understand customer problems and drive product solutions.
- Collaborate with PMM, PLC, and BD teams to recommend pricing strategies for each customer site.
- Identify opportunities through marketing initiatives; understand CAPEX/WFE for target customer sites and analyze and track BBP intensity.
- Develop competitive strategies, forecast market trends, and create technical product presentations and introductions for key customers.
- Formulate product penetration and adoption strategies for target accounts with business development and regional account teams.
- Lead technical committee meetings with key technical customers, from working level to executive level.
- Act as the point of contact between customers and regional teams to ensure seamless communication and collaboration.
Benefits
- Medical, dental, vision, life, and other voluntary benefits.
- 401(k) with company matching.
- Employee stock purchase program (ESPP).
- Student debt assistance.
- Tuition reimbursement program.
- Development and career growth opportunities and programs.
- Financial planning benefits.
- Wellness benefits, including an employee assistance program (EAP).
- Paid time off and paid company holidays.
- Family care and bonding leave.
- Performance incentive programs may be available.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
