Product Marketing Manager (m/w/d)

Komm ins Scompler Team

5h • Hybrid

About The Position

As a Product Marketing Manager (m/f/d), you will significantly shape how Scompler is positioned in the market as a leading SaaS platform for strategic communication. You will be responsible for product positioning, go-to-market strategy, and market launch of our solutions – with a direct impact on growth and adoption. You will report to the Head of Marketing and be part of our six-person marketing team. Scompler connects strategy, goals, messages, channels, and teams on one platform. Our customers – including DAX companies and renowned NGOs – use Scompler to make communication measurably effective. In this key role, you will connect Product, Marketing, Sales, and Customer Success, ensuring our innovations are clearly understood and successfully launched.

Requirements

• Several years of experience (ideally 5+ years) in Product Marketing, Go-to-Market, or comparable roles in the B2B SaaS environment.
• Experience with product and feature launches in growing SaaS companies.
• Very good understanding of GTM strategies, lifecycle marketing, product-led growth, and enterprise sales cycles.
• Experience in close collaboration with Product Management, Sales, and Customer Success.
• Ability to position complex products clearly, differentiately, and convincingly.
• Hands-on mentality: You not only conceive strategies but also implement campaigns and content yourself.
• Analytical mindset and confident handling of product, market, and usage data.
• Strong storytelling, very good text, presentation, and communication skills.
• Confident demeanor and enjoyment in presenting products publicly (e.g., in videos, webinars, events, or speaker slots).
• Fluent in German and English.

Responsibilities

• Develop and manage go-to-market strategies for new products and applications – from positioning and messaging to launch.
• Define target groups, value propositions, and product narratives, translating complex features into clear, customer-centric stories – in close coordination with Product Management, Strategic Communications, and Technical Writing.
• Lead cross-functional launches and ensure consistent product communication across all marketing, sales, and customer touchpoints.
• Conceive and hands-on implement product and launch campaigns – from landing pages and webinars to newsletters.
• Develop enablement materials for Sales and Customer Success (Pitch Decks, Battle Cards, FAQs, Use-Case Stories).
• Analyze market, competitor, and usage data, track launch KPIs (e.g., adoption, activation, win rates), and derive recommendations for product and GTM decisions.

Benefits

• Benefit program: You choose yourself whether you want to save money for food, shopping, travel expenses, or internet.
• Individual coaching for your personal and professional development.
• Flexible working hours and hybrid working possible.
• 28 days of vacation per year.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed