Product Marketing

Pi SecuritySan Francisco, CA

About The Position

Pi Security is seeking a Product Marketing Manager to shape its product narrative and drive the go-to-market strategy for new capabilities. This role is a critical, hands-on position that bridges marketing, product management, and customer engagement. The Product Marketing Manager will immerse themselves in the product and market landscape to translate complex technical features into clear, compelling, and differentiated stories for product security and application security leaders, CISOs, security engineers, and developers. This is an individual contributor role within the marketing team, reporting to the VP of Marketing. The ideal candidate is an exceptional writer, intellectually curious, customer-focused, and adept at both strategic positioning and tactical content creation, such as writing launch blogs.

Requirements

  • 5+ years of product marketing experience in enterprise B2B cybersecurity technology.
  • Required experience in Product Security, AppSec, or agentic SDLC.
  • Exceptional writing and storytelling skills, with the ability to simplify complex technical concepts.
  • Proven experience owning positioning, messaging, and supporting go-to-market strategies for technical products.
  • Strong customer focus and a desire to gather direct customer and prospect feedback.
  • Experience collaborating closely with product and technical teams, with sufficient technical curiosity to understand product functionality.
  • Deep understanding of enterprise buyers and the ability to communicate effectively with both executive and practitioner audiences.
  • Experience developing competitive intelligence and translating it into positioning and field enablement materials.
  • Demonstrated track record of leading product launches from positioning through execution.
  • Ability to operate independently, prioritize effectively, and execute in a fast-paced startup environment.
  • Low ego and high ownership mentality, with a willingness for hands-on execution.
  • Experience contributing to the definition or shaping of a new market category for an emerging company.

Nice To Haves

  • Experience helping an emerging company define or shape a new market category.

Responsibilities

  • Own product positioning and messaging, developing clear and differentiated narratives that connect Pi's offerings to customer needs.
  • Translate complex technical capabilities into simple, compelling value propositions without sacrificing technical accuracy.
  • Engage directly with customers and prospects, participate in calls, and collaborate with field teams to understand buyer challenges, market resonance, and competitive dynamics.
  • Support product and feature launches by partnering with the product team, understanding new capabilities, developing launch narratives, and contributing to go-to-market strategies.
  • Create compelling content, including product pages, launch materials, customer stories, solution briefs, technical collateral, presentations, thought leadership pieces, and videos.
  • Conduct competitive and market intelligence analysis to understand the product security and appsec landscape, emerging technologies, buyer priorities, and competitors.
  • Equip sales and customer success teams with messaging, presentations, battlecards, competitive insights, and training to effectively communicate Pi's value proposition.
  • Contribute to defining Pi's point of view on the evolving market and establishing narratives that shape the product security category.
  • Enable the field with the necessary tools and information to confidently articulate the Pi story and win deals.
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