Product Marketing

Factory • San Francisco, CA

2d • Onsite

About The Position

Factory is seeking a Product Marketer to define how Droids are understood, evaluated, and adopted by modern engineering organizations. The role works across product, marketing, and sales, translating technical capabilities into business outcomes, creating assets that accelerate deals, and shaping customer understanding of agent-native development.

The Product Marketer will develop positioning and category strategy, support enterprise growth, lead product launches, and shape executive and market narratives. The role requires close cross-functional collaboration and a data-informed approach to refining messaging and programs. This is an in-office position five days per week in San Francisco, within walking distance of Caltrain.

Requirements

• At least 5 years of product marketing or related go-to-market experience, including experience at a high-growth AI, infrastructure, or developer-product company.
• Experience defining positioning and go-to-market strategy for technical products sold to Fortune 500 and enterprise customers.
• Exceptional writing, communication, and storytelling skills; meticulous attention to detail; and the ability to make sophisticated technical concepts compelling to business and technical audiences.
• Experience leading major product launches and coordinating cross-functional teams around a shared strategy.
• Strong customer and market instincts, supported by rigorous, data-informed research and decision-making.
• Ability to operate at both strategic and executional levels in a fast-moving environment.
• Strong executive presence and ability to partner across Engineering, Product, Sales, and Marketing; deeply collaborative and team-oriented.
• Passion for developers, AI, autonomy, working at the frontier, and shaping how a new category is understood and adopted.

Responsibilities

• Drive product positioning, messaging, and category strategy across the engineering lifecycle.
• Partner with Product, Sales, Solutions Engineering, Marketing, and BizOps to develop launch plans, audience strategies, and adoption programs.
• Develop a deep understanding of buyers, users, competitors, and market dynamics, and use those insights to influence product and go-to-market decisions.
• Create narratives, pitch decks, competitive intelligence, solution briefs, use cases, and proof points to support enterprise growth and move complex deals forward.
• Translate sophisticated technical workflows into clear, outcome-driven stories for engineering leaders, executives, and developers.
• Lead product launches by setting strategy and standards, aligning teams, preparing Sales, and helping customers understand the value of new capabilities.
• Partner with leadership on keynotes, customer conversations, analyst engagement, and other opportunities to establish Factory as a category leader.
• Define success metrics and use market feedback, customer research, product adoption, and revenue data to refine messaging and programs.
• Ensure customer-facing narratives reflect Factory’s mission, clarity, ambition, and technical credibility.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed