Product Marketing Manager

Sereact•Boston, MA

7d•Hybrid

About The Position

Sereact is hiring a Product Marketing Manager to shape how the company and its products are positioned and understood in the North American market. The role owns product positioning, value propositions, and competitive messaging, and turns them into launches, content, and demonstrations that help Sales win. It is part of the Marketing team and works closely with Product, Sales, and leadership in the US and Germany. The work will influence how buyers understand physical AI and why they choose Sereact. The position covers messaging for products, use cases, buyer personas, North American verticals, segments, and key accounts. It also leads product launches, develops customer-focused content and sales materials, researches competitors and market trends, supports customer-facing teams and strategic deals, and helps shape live robot demonstrations at trade shows and industry events. The role is based in Boston with a hybrid work arrangement and includes travel for customer visits, trade shows, and occasional trips to the Germany headquarters.

Requirements

At least 5 years of experience in B2B product marketing, ideally with technical or enterprise products.
Background in robotics, industrial automation, logistics, or AI.
Degree in Business, Marketing, Engineering, or a related field, or equivalent practical experience.
Proven ability to build clear positioning for technical products and competitive strategies that change how deals are won.
Strong writing, storytelling, and presentation skills; comfortable with customers and live demonstrations.
Ability to learn complex technical products quickly and explain them clearly to different buyers.
Comfort working with AI-native tools.
Analytical mindset and comfort using data to measure impact on pipeline and win rates.
Fluent English.
Willingness to travel for customer visits, trade shows, and occasional trips to the Germany headquarters.

Nice To Haves

Experience with buyers in warehouse or manufacturing operations.
Experience building a new product category.
German language skills.

Responsibilities

Define and own Sereact's positioning and messaging framework for products, use cases, and buyer personas, adapting it for North American verticals, segments, and key accounts.
Help define the physical AI category and Sereact's position within it.
Develop buyer-specific messaging for operations, engineering, and executive audiences, translating technical capabilities into clear business outcomes supported by ROI.
Gather customer, internal-team, and field input and feed it into positioning, product priorities, and go-to-market plans.
Lead product launches end to end, including positioning and pricing input, internal readiness, sales enablement, campaigns, press, and performance measurement.
Build a library of case studies, videos, and product collateral.
Plan and create content for each stage of the buying process, including whitepapers, solution briefs, videos, webinars, and blog posts.
Track competitors, alternative approaches, and market trends in robotics, logistics automation, and AI, and turn research into positioning, battle cards, and objection handling.
Run win/loss analysis with Sales and manage analyst relations.
Create pitch decks, one-pagers, case studies, explainer videos, and ROI tools for Sales.
Design demo narratives and support key deals and customer meetings with live and recorded demonstrations.
Train customer-facing teams on new products, updated messaging, and competitive positioning.
Shape live robot demonstrations at trade shows and industry events with Product and Engineering, including the demo story, use cases, and staff briefings.