Product Marketing Manager, A+

ParentSquare

1d•$90,000 - $120,000•Remote

About The Position

ParentSquare is seeking a Product Marketing Manager to lead positioning, messaging, and go-to-market for Attendance Plus, its attendance product line. The role partners closely with the Attendance product team, Sales, Customer Success, and Marketing to help more school districts understand and adopt the product. The manager will develop expertise in attendance improvement and chronic absenteeism reduction, shaping how districts understand and use Attendance Plus. The position includes approximately 20% travel to conferences and customer events. The role calls for humility, close listening to district leaders and internal teams, and a passion for ParentSquare’s mission to help students return to class. The Product Marketing Manager will help shape the story and growth of a fast-growing product and contribute to K–12 education. ParentSquare is a fully remote team and provides tools and equipment for a home office. The salary range is $90,000–$120,000, depending on experience.

Requirements

3–5+ years of B2B SaaS product marketing experience, including ownership of positioning and go-to-market for a product or product line.
Experience launching or scaling a newer product, including expansion into existing customer accounts.
Entrepreneurial mindset and comfort building the playbook as the work develops.
Strong storytelling and writing skills, with the ability to turn complex problems and capabilities into simple, differentiated narratives.
Hands-on experience with win/loss analysis, customer research, or competitive intelligence, and translating insights into recommendations.
Track record of building alignment across product, sales, and customer success teams.
Genuine interest in how family engagement drives student attendance and willingness to become an internal expert on it.

Nice To Haves

Experience in EdTech or another mission-driven, multi-stakeholder B2B market.
Experience marketing to school districts, education agencies, or other public-sector buyers.
Familiarity with attendance, student support, MTSS, or intervention tools.

Responsibilities

Own positioning and messaging for Attendance Plus, translating market and customer insights and district pain points into a value proposition for audiences ranging from superintendents to attendance clerks.
Build expertise in the attendance market, including state attendance policies and funding formulas, district budget cycles, buying dynamics, and the competitive landscape.
Plan and run go-to-market efforts for new Attendance Plus capabilities, calibrating each launch to its strategic importance.
Define launch goals and success metrics, and use adoption data, customer feedback, and field insights to inform future work.
Collaborate with the product team to communicate the Attendance Plus roadmap internally and externally.
Partner with Sales Enablement to equip Sales and Customer Success with battlecards, buyer-specific messaging, ROI framing, and objection handling.
Conduct win/loss analysis and customer research, and turn findings into recommendations on product, positioning, and go-to-market.
Bring market insights into packaging, pricing, and roadmap discussions with the Attendance product team.
Identify high-potential segments and growth opportunities, especially expansion within existing ParentSquare districts.