Product Marketing Manager

Therm-O-Disc Human Resources•Columbus, OH

About The Position

Sensience is seeking a Product Marketing Manager to lead and execute global market strategies that drive business growth and customer engagement. The role serves as the marketing lead, working cross-functionally with Sales, Product Management, and other internal teams to align market activities with business objectives. The manager will understand customer needs, competitive dynamics, and market trends to develop go-to-market plans, support sales efforts, and shape product positioning. This is a strategic, global, hands-on role for a marketing professional who thrives in a collaborative, fast-paced environment and is passionate about driving measurable impact in global industrial markets.

Requirements

Bachelor's degree in Marketing, Business, or a related field.
At least 5 years of experience in B2B marketing, market management, or product marketing.
Experience working in or supporting industrial sectors such as HVAC, Appliances, Transportation, or Manufacturing.
Strong collaboration and communication skills, with a proven ability to influence cross-functional teams.
Experience with marketing automation and CRM platforms such as Salesforce, HubSpot, Marketo, Creatio, or similar.
Analytical mindset and ability to translate data into actionable insights.
Fluent in English.

Nice To Haves

MBA.
Additional language skills, such as Spanish or Mandarin.

Responsibilities

Develop and execute global product marketing strategies tailored to support sales and growth objectives.
Conduct market assessments, competitor analysis, and customer segmentation to inform global and regional strategies.
Identify growth opportunities and translate customer and market insights into recommendations that help influence product strategy and roadmap priorities.
Partner with regional commercial teams to ensure global product marketing strategies reflect regional customer needs and market dynamics.
Collaborate with Product Management, Sales, Marketing, and regional commercial teams to align global product marketing priorities, messaging, and go-to-market strategies.
Work with Product Management to develop product positioning, value propositions, launch strategies, and messaging based on market and customer insights.
Drive alignment across regions to ensure consistent global priorities and messaging while supporting appropriate regional adaptation.
Connect global product strategy with regional commercial execution and bring market and customer insights into product and marketing discussions.
Develop and execute global product marketing campaigns and demand-generation initiatives supporting growth priorities, target markets, and product launches.
Work with regional commercial teams to establish priorities and adapt global campaigns to regional market and customer needs.
Support digital marketing initiatives, including email, social media, website content, and marketing automation, to drive awareness, engagement, and lead generation.
Develop global content and collateral that delivers consistent positioning and messaging while enabling appropriate regional customization.
Monitor global and regional competitive activity, customer needs, and market trends to anticipate shifts and inform strategic decisions.
Gather and analyze customer, channel, and regional commercial feedback to inform product positioning, messaging, go-to-market strategy, and marketing priorities.
Develop tools, presentations, training, and customer-facing materials that help global and regional sales teams communicate product value and differentiation.
Lead global planning, prioritization, and coordination of trade shows, customer events, and other strategic marketing initiatives across all regions.
Work with regional commercial teams to identify event priorities, coordinate execution, and ensure appropriate messaging, product focus, lead generation, and follow-up.
Support product launches through coordinated sales enablement, training, messaging, collateral, and demand-generation activities.