Product Marketing Manager
About The Position
The Product Marketing Manager owns how Nielsen products go to market, connecting market needs, product development, and category leadership. The role brings customer and competitive insight to Product to influence roadmap priorities, then turns the roadmap into a customer-centric go-to-market motion. The GTM operating model—including launch lifecycle, tiering, intake, and gates—is managed and improved as a way to scale this work. The position will help build Nielsen’s product marketing function and translate product vision into market stories that prompt customer action. It involves clarifying complex legacy architectures and helping the company move from tradition to innovation. Working across Product, Sales, and Marketing, the manager ensures consistent storytelling across channels and activities.
Requirements
- 5–10 years of experience in product marketing or an adjacent go-to-market discipline.
- Significant experience in large-scale B2B, data analytics, or media technology.
- Comfort working in technical environments, including API-driven and cloud-based architectures, and the ability to explain technical concepts clearly.
- A track record of influencing product development and shaping roadmaps, with examples of results.
- Ability to connect product marketing to category-level positioning of Nielsen’s intelligence platform.
- Strong stakeholder communication and ability to influence senior partners with a clear narrative.
- Strong cross-functional partnership and teamwork skills.
- Clear, evocative writing that makes complex capabilities memorable to buyers.
Responsibilities
- Build the product marketing function and translate product vision into actionable market stories.
- Understand customer needs and represent customer perspectives in product reviews, positioning, roadmap decisions, and category definition.
- Partner with Product on roadmap prioritization based on customer and competitive dynamics.
- Develop and improve the go-to-market operating model, including launch lifecycle, tiering, intake, and gates.
- Create product positioning and messaging grounded in evidence and a clear understanding of category direction.
- Build and maintain sales enablement assets, including pitch decks, case studies, demos, battlecards, objection handling, and competitive teardowns.
- Turn market intelligence into actions affecting product decisions, sales strategy, marketing campaigns, and executive planning.
- Communicate a consistent product narrative across Product, Sales, and Marketing.
- Help define team models and operating rhythms and drive lasting change.
Benefits
- Comprehensive health and wellness plans
- 401(k) with a Nielsen company match
- Generous paid time off
- Possible company-provided vehicle, depending on the role
- Possible discretionary incentive or bonus eligibility
- Potential eligibility for bonuses, equity, or other incentives
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
