Product Marketing Manager

Protective Industrial Products • Charlotte, NC

6h

About The Position

Leads marketing execution and growth, owning day-to-day brand activation across key channels while managing and developing a small team. Serves as the bridge between marketing, product management, and sales, translating strategies into clear, compelling, and commercially effective programs. The role combines B2B marketing fundamentals and hands-on leadership with strategic thinking and execution. It owns a defined product set and drives its roadmap, pricing, insights, and cross-functional alignment.

Responsibilities

• Lead marketing execution for Morning Pride and maintain consistent brand positioning across channels.
• Translate product strategy into go-to-market plans, messaging, and campaigns, and lead execution of those plans.
• Align Morning Pride marketing with PIP Global Safety brand standards and portfolio strategy.
• Lead the product management team in supporting product launches, updates, and portfolio positioning.
• Work with sales leadership to develop tools that support conversion and distributor engagement.
• Ensure marketing materials communicate product performance, differentiation, and value.
• Define product roadmaps and requirements.
• Analyze financial performance of existing and newly launched products.
• Conduct user research and testing to identify customer insights and preferences.
• Lead the development and execution of integrated marketing programs across digital, email, trade, and events.
• Oversee channel content strategy to drive awareness, engagement, and demand.
• Tailor campaigns to dealer/distributor and end-user audiences.
• Own marketing support for key industry events, including trade shows and dealer events.
• Ensure strong brand presence, compelling storytelling, and effective lead capture at events.
• Track marketing KPIs, including engagement, leads, conversion, and campaign performance.
• Provide regular performance insights and recommendations to improve effectiveness.
• Tie marketing efforts to measurable business outcomes.
• Manage and develop a Marketing Specialist and Product Specialist by setting priorities and ensuring high-quality execution.
• Provide direction, feedback, and coaching to improve team performance.
• Drive accountability for timelines, deliverables, and results.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed