Product Marketing Manager - TAVI

Abbott • Plymouth, MN

8d • Onsite

About The Position

The Product Marketing Manager – TAVI will lead product and marketing activities to prepare Abbott’s global TAVI franchise for its next phase of growth. Initially, the role focuses on pre-commercialization marketing for the franchise growth pipeline, including customer research, value-proposition development, and launch-readiness planning. The role will transition into full launch mode to support long-term product success in the marketplace, while also supporting downstream execution for in-market products during launch periods. The preferred location is Plymouth, Minnesota.

Requirements

• Prior marketing experience in the medical device or healthcare industry.
• Bachelor’s degree with 4 or more years of related marketing or product management experience, or an MBA with 1 or more years of related experience.
• Experience with customer research or voice-of-customer programs, including planning, execution, or synthesis.
• Ability to travel 30% of the time, including to major cardiovascular congresses.
• Ability to understand technical and scientific information.
• Ability to work in a fast-paced environment.
• Substantial financial skills, market analysis skills, and advanced communication skills.
• Strong analytical, written, and oral communication skills.

Nice To Haves

• Pre-launch or pre-commercialization marketing experience, including customer research, value-proposition development, or launch planning for products in development.
• Experience in structural heart, interventional cardiology, or adjacent cardiovascular therapies.
• Experience launching new products in a regulated environment.
• Ability to influence and motivate individuals from sales, marketing, and other functional areas.
• Ability to complete multiple projects simultaneously under tight deadlines.

Responsibilities

• Drive pre-commercialization marketing for franchise pipeline programs, including customer research execution, value-proposition development, and launch-readiness planning.
• Execute structured customer research at congresses and advisory engagements, including discussion guides, session capture, and synthesizing customer needs and priorities into franchise insights.
• Own the franchise voice-of-customer and win/loss capture process, maintaining an insight repository to inform positioning and planning decisions.
• Develop market models and segmentation inputs for pipeline planning, including market sizes, trend share, customer needs, and targeting.
• Support downstream launch execution for in-market products, including launch materials, sales tools, and field communications managed through compliance review and approval.
• Support congress presence with Market Communications and regional marketing teams, including booth content and engagement-session logistics.
• Maintain in-depth knowledge of global competitor products and strategies, market trends and dynamics, franchise critical success factors, and customer needs.
• Contribute to annual marketing plans and strategies, including market analysis, customer segmentation and targeting, product positioning, and competitive assessments.
• Take a leadership role on project teams and work closely with project managers to drive accountability and achievement of goals and milestones.
• Respond to and directly address questions and requests from senior management.

Benefits

• Career development opportunities with an international company.
• Eligible employees can qualify for free medical coverage in the Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• Retirement savings plan with a high employer contribution.
• Tuition reimbursement.
• Freedom 2 Save student debt program.
• FreeU education benefit, offering an affordable and convenient path to earning a bachelor’s degree.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level