Product Marketing Manager

Libbey•Toledo, OH

15d

About The Position

The Product Marketing Manager drives solutions, process improvements, and growth plans for assigned product categories and functions, including category management and/or new product development. Reporting to the Director of Product, this role proactively manages marketing strategy and business fundamentals, delivering analysis and recommended actions to develop strategies, address opportunities, and drive change and growth. The role owns category strategy and planning, portfolio and assortment management, commercial sales support, business reporting, product development strategy and execution, and new product marketing. It works closely with cross-functional teams to develop products and launches that support company growth objectives, customer needs, and profitable category performance. The position requires 10% travel.

Requirements

Bachelor’s degree in business administration, marketing, finance, engineering, or a related field.
At least 6 years of experience in marketing, sales, category marketing, finance, or category work.
Experience measuring marketing effectiveness.
Experience managing cross-functional initiatives.
Strong communication and analytical skills, including the ability to tailor communication to varied internal and external audiences.
Ability to apply strategic thinking to business situations.
Ability to understand and synthesize financial, analytical, and insight-based information to drive action.
Demonstrated ability to work independently, meet project objectives and deadlines, and manage multiple tasks simultaneously.
Ability to travel 10%.

Nice To Haves

MBA.
Direct management of marketing professionals.
Retail, food, or B2B product experience.
Tabletop product experience, including glassware, dinnerware, flatware, or serveware.

Responsibilities

Own, develop, and execute an end-to-end category vision and strategy to grow revenue and margin in alignment with business objectives.
Track product-family, customer, industry, and consumer trends; develop analysis of business opportunities and use findings to inform decisions.
Develop and manage category strategy, the Annual Operating Plan, and the Strategic Long-Range Plan.
Manage product lifecycle analysis and contribute to excess and obsolete mitigation, slow-moving inventory management, and SKU rationalization.
Collaborate on incoming product assortment and support portfolio health through demand planning and forecasting, quality solutions, packaging enhancements, and other product-related needs.
Manage market position, brand architecture, and brand positioning for assigned categories.
Configure projects and opportunities as needed, manage cross-channel product conflict, and create or optimize product training.
Identify and implement marketing tactics that support category strategies and sales revenue, such as collateral, website content, and tradeshow activations.
Provide inputs for Commercial Monthly Operating Reviews and other business reporting; lead quarterly category reviews and recommend responses to business results.
Conduct competitive assessments to inform assortment and growth strategy decisions.
Develop short- and long-term category roadmaps, including new product concepts, products, product lines, and line extensions.
Use strategic marketing plans, competitor and industry analysis, consumer and customer trends, design trends, SWOT analyses, category analysis, and sales performance to inform roadmaps.
Collaborate with cross-functional teams to evaluate and prioritize concepts that support growth objectives, meet customer needs, and fit the product portfolio and planned assortment.
Attend industry events to track the competitive landscape and tabletop trends and identify products and sourcing opportunities.
Manage new product development from ideation and concept creation through design, sampling, production, and on-time delivery.
Own and drive the stage-gate process to support timely, speedy market launches.
Ensure launches meet portfolio and financial KPIs, deliver quality and timeliness, and exceed customer expectations for category growth.
Develop compelling new-product selling stories for customers, channels, and categories.
Partner with sourcing on production-friendly, on-trend designs across materials to optimize price, margin, and sales.
Collaborate on new-product pricing, configurations, and packaging; forecast new-product revenue and margin performance.
Manage new-product development activities to ensure timely launches, marketing collateral, and customer executions.
Provide the information needed for go-to-market execution once commercialization begins.
Support new-product marketing at foodservice and retail trade events and customer meetings as needed.
Analyze and report new-product revenue and analytics, currently on a monthly or quarterly basis.
Perform additional tasks that align with and support the company’s vision and strategic goals.