Product Marketing Manager

Everlaw•Oakland, CA

4d•$141,000 - $179,000•Hybrid

About The Position

We are looking for a Product Marketing Manager to define and execute the go-to-market strategy for our core legal audiences and drive sales growth in this segment. You’ll bring strategic thinking, legal software expertise, and cross-functional collaboration skills to turn platform capabilities into persuasive positioning, drive campaigns, and influence product prioritization for our customers. This is a full-time, exempt position based in our Oakland, CA office with a hybrid work schedule: in office M/W/Th with the option to work from home on Tu/Fr.

Requirements

At least 4 years of experience in B2B product marketing, solutions marketing, product management, or related marketing roles, or at least 3 years in management consulting
Demonstrated ability to connect technical product capabilities to customer problems, outcomes, and business value, including experience marketing complex products to enterprise buyers.
A customer-centric mindset with a track record of articulating technical platform capabilities to solve real customer problems.
Exceptional storytelling with strong written and verbal communication skills across both internal cross-functional teams and external audiences.
Strong analytical capabilities to interpret quantitative and qualitative market research into actionable insights.
Ability to build strong cross-functional partnerships and influence teams without direct authority to drive programs to completion.
Authorized to work in the United States. Everlaw is not sponsoring U.S. employment visas for this role.

Nice To Haves

Professional Degree, MBA, or JD.
Prior experience working in or serving the legal sector.

Responsibilities

Own go-to-market strategy for selling Everlaw to legal teams, including messaging, positioning, battlecards, and sales materials (e.g. pitch decks, cheat sheets) that support the enterprise sales motion.
Execute product launches for the legal audience, developing launch campaigns and positioning, and managing sales enablement and go-live coordination.
Partner with Demand Gen and Content to develop omni-channel campaigns and customer-facing collateral (webinars, blogs, whitepapers) that build thought leadership, generate pipeline and grow revenue.
Research legal team needs and competitor approaches to identify where we're different and what drives buying decisions.
Collaborate with Product and GTM on product prioritization and align on where we should invest and how to compete.

Benefits

Comprehensive medical, dental, and vision coverage
Flexible Spending Accounts for health and dependent care expenses
Membership to Modern Health to support mental health and wellness
Paid parental leave
Company-sponsored life and disability insurance
Competitive equity grants
401(k) plan with company matching of up to 4% of eligible annual compensation
17 paid vacation days, 11 federal holidays, and paid sick leave
Four "Everlawlidays" (additional paid company-wide days off) per year
Annual allocation for learning & development and relevant professional membership dues
Hybrid work with regular work-from-home days and flexibility for life's logistics
Monthly home internet reimbursement, plus a stipend for your desk setup
Catered lunch each workday, plus snacks and company-wide events in our offices