Product Marketing Manager
About The Position
As a Product Marketing Manager at Spectra-Physics, you will partner with Engineering, Operations, Sales, and Customers to drive the business performance of the multi-photon and bio-imaging product lines. You Will Make an Impact By: Defining and communicating the product line strategy and product roadmap, including defining requirements and business cases for new products Forecasting product line volumes, revenue and margins, with sales and operations input Developing an understanding of market segmentation, application and customer needs, competition, market trends and dynamics to support strategies to target new opportunities and threats Managing the product lifecycle including leading decisions for product changes, new models, resource priorities and eventual model obsolescence Creating and conveying messaging and content for marketing materials including advertisements, datasheets, tradeshows, website, PR, product memos, newsletters and collateral Supporting sales to win new business and orders which will include presenting at conferences and assisting with tradeshows
Requirements
- Bachelor's degree (or higher) in Engineering or Science
- 5+ years of product marketing or product management experience with technical products (imaging, lasers, photonics or optics)
- Strategic thinker / planner while adept at tactical decisions and requirements of the role
- Strong verbal and written communication skills
- Team player and works well in complex cross-functional global situations
Responsibilities
- Defining and communicating the product line strategy and product roadmap, including defining requirements and business cases for new products
- Forecasting product line volumes, revenue and margins, with sales and operations input
- Developing an understanding of market segmentation, application and customer needs, competition, market trends and dynamics to support strategies to target new opportunities and threats
- Managing the product lifecycle including leading decisions for product changes, new models, resource priorities and eventual model obsolescence
- Creating and conveying messaging and content for marketing materials including advertisements, datasheets, tradeshows, website, PR, product memos, newsletters and collateral
- Supporting sales to win new business and orders which will include presenting at conferences and assisting with tradeshows
Benefits
- health insurance coverage (medical, dental and vision)
- 401(k) with company match
- life and disability insurance
- 12 paid holidays
- sick time
- 15 paid vacation days
- 6 weeks fully paid parental leave
- adoption assistance
- tuition reimbursement
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
