Product Marketing Manager

Whirlpool•Benton Harbor, MI

12d•Onsite

About The Position

Whirlpool Corporation is seeking a Product Marketing Manager to join its Cleaning organization on the Product Strategy & Launch team. Based onsite in Benton Harbor, Michigan, this role leads cross-functional teams to define and deliver cleaning products, such as dishwashers, that improve life at home. The manager translates products into compelling stories and go-to-market plans for Whirlpool, KitchenAid, Maytag, and Amana. The role combines consumer and shopper insights, competitive benchmarks, brand positioning, product decisions, financial business cases, and marketing plans. It works with partners across consumer insights, brand marketing, engineering, manufacturing, sales, finance, and external stakeholders. Employees in this role work in person Monday through Friday, with stated flexibility and time-off programs.

Requirements

Bachelor’s Degree.
At least 3 years of experience in marketing, brand management, product management, or engineering.

Nice To Haves

Bachelor’s Degree in Marketing.
Consumer-centric, insight-led growth mindset, natural curiosity, and passion for solving complex problems and challenging the status quo.
Strong leadership and communication skills, including the ability to present complex topics analytically and creatively.
Excellent critical thinking, sound business judgment, and decisive problem-solving abilities.
Proven success operating and delivering results in a fast-paced, matrixed global organization.
Strong strategic acumen and ability to turn data and insights into actionable business strategies.
Highly collaborative approach and a strong track record of building cross-functional partnerships.

Responsibilities

Lead cross-functional teams that deliver new Cleaning products to market.
Use consumer insights, shopper research, competitive benchmarks, and brand positioning to inform product and feature decisions that offer compelling customer value.
Partner with finance to build and present business cases, including pro forma financials, capital requirements, and key performance metrics.
Launch new products with effective marketing plans, connecting product design and aesthetics to shopping behaviors (First Moment of Truth) and product functional benefits to consumer needs (Second Moment of Truth).

Benefits

Generous benefits package.
Whirlpool employee discount.
Fitness and educational reimbursement programs.
Kitchenettes.
Recently renovated office space at Saint Joseph/Benton Harbor locations.
Barista Bar at Saint Joseph/Benton Harbor locations.
Biking and walking trails at Saint Joseph/Benton Harbor locations.
Access to The Eddy Early Childhood Center, subject to availability and additional costs.
Always On Flexibility to manage personal, family, and outside-of-work commitments.
Two weeks of work from anywhere per year, in minimum one-week increments.
Four weeks of paid sabbatical after every five years of service.