Product Marketing Manager

Humaans • New York, NY

1d • Onsite

About The Position

Humaans is hiring a hands-on Product Marketing Manager to shape how enterprise customers understand, evaluate, and buy its HRIS and Athena agentic AI platform. The role will develop positioning, messaging, and tone of voice for a buying group spanning HR, AI, Transformation, IT, and Finance, helping stakeholders understand product value and align around a coherent story.

Working closely with Product, Sales, Engineering, Customer Success, and customers, the Product Marketing Manager will translate product capabilities and customer insight into launches, go-to-market foundations, and sales materials that build buyer confidence and support adoption. The position offers scope to shape Humaans’ product marketing approach and market perception as its products and the market evolve.

This is an in-person role. The team works together in the office Monday through Thursday, with most of the team collaborating in person on Mondays, Tuesdays, and Thursdays.

Requirements

• Strong track record in B2B SaaS product marketing, particularly in the enterprise segment.
• Evidence of successful product launches and an understanding of how customer needs and market dynamics shaped the approach.
• Ability to translate customer insight and sales needs into go-to-market foundations, including segmentation, messaging, and sales collateral.
• Understanding of how agentic AI products are bought in the enterprise, including buying stakeholders, their concerns, and what earns their trust.
• Clear, convincing writing and strong editorial judgment, including the ability to explain complex AI concepts to buyers across HR, IT, and Finance.
• Commercial judgment and a results focus, including assessing competitive alternatives, prioritising work with meaningful business impact, and connecting product value to lasting customer value.
• Experience working across Sales, Product, Customer Success, and Engineering to shape strategy and business decisions.
• Ability to execute as priorities change, learn from results, and improve the approach.

Nice To Haves

• Experience in a Series A to C company.
• Experience managing internationalisation projects.

Responsibilities

• Build a product marketing approach that deepens customer understanding and connects product capabilities to meaningful business outcomes.
• Shape enterprise positioning, messaging, and tone of voice for HRIS and Athena, addressing the priorities of different buying-group stakeholders.
• Lead market, customer, and competitor research, turning insights into sharper segmentation, stronger positioning, and opportunities to inform product development.
• Own product and feature launches end to end, partnering with Product and Engineering to define value propositions, deliver announcements, and assess market response and adoption.
• Develop sales materials grounded in customer insight and sales needs to address buyer questions and help build a credible case for Humaans.
• Build deep product knowledge through hands-on use and apply it to improve go-to-market execution.
• Create a consistent product story across content, advertising, and sales materials, adapting messaging to each audience and channel.

Benefits

• Market-leading compensation that reflects your value.
• 25 days of paid time off each year plus public holidays.
• Share options with a five-year exercise window.
• Quarterly team events and company offsites.
• Top-tier private health, vision, and dental coverage.
• A new MacBook and tools needed to do your best work.
• Enhanced parental leave: up to 16 weeks for primary parents and four weeks for secondary parents.
• Learning and development budget.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed