Founding Product Marketing Manager

Basis AI•New York, NY

1d•$150,000 - $225,000•Onsite

About The Position

Basis builds real agents that do real work in the real economy. Our agents operate for hours at a time, performing end-to-end work for some of the largest accounting firms in the world. We recently raised $100M at >$1B valuation and are racing to deploy the most advanced applied ML at production scale. The Product Marketing team at Basis serves as the essential connective tissue between product development, sales execution, and the broader market. We are a high-impact group of storytellers and strategists dedicated to making Basis the definitive name for AI in the accounting industry. Our mission is to translate complex technical capabilities into compelling narratives that resonate with everyone from CFOs at global enterprises to partners at leading accounting firms.

Requirements

4–10 years in B2B SaaS or enterprise product marketing (fintech or accounting/ERP experience is a major plus).
A proven ability to simplify complex technical workflows into clear, value-driven propositions.
The ability to toggle seamlessly between high-level GTM strategy and hands-on execution.
Comfort building marketing functions and processes from scratch in a fast-paced environment.
A genuine interest in how AI and technology are reshaping professional work and the future of the accounting industry.

Nice To Haves

Experience supporting sales teams as they navigate complex enterprise accounts.
A track record of launching products to both service-based firms (B2B2B) and corporate buyers.
Previous experience writing or speaking on technology, AI, or the future of work.

Responsibilities

Define the voice, positioning, and go-to-market strategy for Basis and build the connective tissue between product, sales, and the market to accelerate adoption across leading accounting and enterprise finance organizations.
Develop specific product positioning and segmentation for key buyer personas, including executives, accounting firm partners, and CFOs.
Partner closely with sales to craft the narratives, decks, and demo storylines that enable our AEs to win faster.
Combine storytelling, research, and sales enablement to create high-leverage content such as case studies, ROI calculators, and product videos that fuel the sales funnel.
Own competitive intelligence and collaborate with product teams to launch new features.
Drive external storytelling and lead thought leadership by publishing the insights and frameworks that define how AI is transforming accounting workflows and making Basis synonymous with the future of the industry.