Founding Content Marketing Manager
About The Position
Hyphenate is hiring a Founding Content Marketing Manager to establish the company’s voice on autonomous finance and build its content publishing engine. The role will shape a distinct point of view for finance leaders, supported by Hyphenate’s in-house finance experts, and help make the company a source for both finance leaders and AI assistants seeking information about autonomous finance. The manager will own the content roadmap and SEO/AEO plan, publishing regular blog articles and pillar content, including guides and tools. The work also includes developing in-depth playbooks, original research, customer case studies, webinars, and content for speaking engagements. Success will be measured by organic search growth and citations in AI-assistant answers. The manager will work closely with the VP of Marketing and, as the program grows, build a bench of vendors and contractors such as CPA writers and an SEO agency. The role is based in New York City, NY.
Requirements
- 5–8+ years of experience in content marketing, ideally at a B2B SaaS or technology company.
- Experience giving a company a distinctive point of view recognized by the market, and willingness to advocate for it.
- Ability to plan content, align stakeholders on a roadmap, and write and edit effectively.
- Experience running an SEO program and explaining what affected rankings.
- Curiosity about how finance teams work and ability to develop publishable insights through conversations with finance professionals.
- Comfort with accounting concepts such as revenue recognition, close, and reconciliations to review expert-drafted content for accuracy and depth.
Nice To Haves
- Experience marketing to accountants or CFOs.
- CPA or finance-practitioner background, or hands-on fintech content experience.
- Experience growing an organic channel from near zero into a steady pipeline source at an early-stage B2B company, with results to share.
- AEO or AI-discoverability experience, or a track record of writing about AI for a skeptical professional audience.
- Experience managing freelancers or an agency while maintaining quality as content volume grows.
- Experience at, or writing for, finance-software companies such as BlackLine, Trintech, FloQast, Diligent, Workiva, Numeric, or Campfire.
Responsibilities
- Own the content roadmap and SEO/AEO plan, with a fast monthly cadence of blog articles and pillar content such as guides and tools.
- Publish in-depth playbooks, original research reports, and customer case studies.
- Build and run the webinar program and create content for speaking sessions in collaboration with the Events & Field Marketing hire.
- Grow organic search traffic and increase Hyphenate’s citations in AI-assistant answers about autonomous finance.
- Build a bench of vendors and contractors, including CPA writers and an SEO agency, as the program proves itself.
- Maintain a high quality bar and prioritize fewer, deeper pieces over filler ebooks and generic guides.
- Work closely with the VP of Marketing on brand tone, key messages, and how Hyphenate wants to be perceived.
Benefits
- Competitive compensation including base salary and meaningful equity.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
