Founding Sr. Product Marketing Manager

Hyphenate•New York, NY

22h•$180,000 - $220,000•Onsite

About The Position

Maximor is hiring its founding product marketer to own customer-facing product marketing and the content roadmap for its autonomous finance platform. The role reports to the Head of Marketing and works closely with the founders and in-house accounting experts. It is responsible for positioning and messaging, product launches, sales materials, competitive content, customer stories, and sales enablement. The role also develops the content strategy and editorial calendar, recruits and manages contractors, and ensures the quality of published work. The marketing audience includes CFOs, VPs of Finance, and controllers, with messaging that reflects their finance operations and requirements.

Requirements

Roughly 5–7 years of experience in B2B SaaS marketing, with hands-on product marketing ownership of positioning, launches, and enablement.
Exceptional writing and editing skills, including the ability to turn contractor drafts or subject-matter-expert notes into polished content.
Experience building from the ground up, such as in a founding or first-marketer role, creating a new function, or launching a product line from 0 to 1.
Ability and interest in working with accounting and finance subject-matter experts and producing content that resonates with the profession.
Strong self-management and ability to work without an established playbook or extensive direction.
Located in New York and willing to work in person five days per week.

Nice To Haves

CPA qualification or prior experience in audit, controllership, or FP&A before moving into marketing.
Product marketing or content experience for accounting or finance software, or for the fintech stack serving CFOs.
Experience selling to or marketing to finance leaders, with the ability to speak their language.

Responsibilities

Own customer-facing product positioning and messaging, tailoring narratives to different buyer and industry audiences and testing them with finance leaders.
Conduct market and buyer research, including personas, buyer journeys, competitive intelligence, and category research, and share findings with messaging and the product roadmap.
Run product launches end to end, including narrative, assets, enablement, and distribution.
Build the content engine, including the editorial roadmap, contractor sourcing and management, briefs, editing, and publishing cadence.
Work with accounting experts and founders to turn their expertise into credible content for finance and accounting professionals.
Own competitive marketing, including comparison pages, battlecards, and incorporating win/loss learnings into messaging.
Clarify the naming and buyer-facing story for pricing and packaging.
Develop customer case studies that demonstrate results with hard numbers.
Build Maximor’s review-site presence by working with the customer-facing team to generate reviews and use them in the funnel.
Own sales enablement so deal conversations reflect the company’s strongest messaging.