Product Marketing Manager

Knit•New York City, NY

5d•Hybrid

About The Position

Knit is an AI-native consumer research platform that helps brands automate and accelerate primary research. Our platform condenses the entire quant + qual research process from weeks into days or hours for over 50 enterprise brands. We are redefining how insights teams operate by automating tasks from survey generation to stakeholder-ready reports. We are seeking a Product Marketing Manager to collaborate with our Director of Product Marketing during a period of rapid growth. This role offers significant impact on the company's trajectory and involves hands-on execution with real ownership. You will translate product positioning and messaging strategy into the necessary infrastructure, programs, and enablement to drive sales and keep the sales team proficient. The position encompasses both product launches and sales enablement, providing comprehensive GTM experience and the opportunity to deepen Product Marketing expertise. As an AI-native company, fluency in using AI tools for daily work, building workflows, integrations, and automations to scale output, and maintaining current systems is expected.

Requirements

3–5 years of product marketing experience, preferably in B2B SaaS or tech-enabled services.
Experience owning launch execution, coordinating cross-functional stakeholders, meeting deadlines, and delivering the right message to the right audience.
Experience building or contributing to sales enablement programs.
Comfortable presenting and facilitating in front of a sales team.
AI fluent: daily use of AI tools to enhance work quality and speed; ability to build lightweight workflows, integrations, and automations.
Strong writing and storytelling skills, capable of clarifying complex product concepts for a non-technical sales audience.
Systems thinking approach to building scalable and self-maintaining assets.
Highly organized and proactive about process improvement.
Ability to work autonomously and drive cross-functional initiatives while staying aligned with strategic direction.
Effective at influencing cross-functional stakeholders (product, sales, CS) without direct authority.

Nice To Haves

Experience in market research, insights, or adjacent data/analytics industries.
Familiarity with AI-powered products or platforms.
Experience in a high-growth startup with an evolving GTM function.

Responsibilities

Own end-to-end execution of product launches, including coordinating timelines, drafting launch messaging, and ensuring stakeholder awareness of product shipments and communication strategies.
Build scalable launch infrastructure, such as templates, processes, and systems, to refine rather than rebuild for each release.
Translate sprint releases and product updates into clear internal communications enabling sales representatives to confidently discuss new capabilities.
Own and maintain launch assets, including FAQs, one-pagers, product narratives, and positioning guides, utilizing AI tools to keep them current with product evolution.
Partner with the Product team on crafting compelling messaging and with the content marketer on campaign content.
Design and implement evergreen enablement programs, including onboarding/ever-boarding and ongoing skill development, facilitating them with authority and presence.
Build and maintain the competitive intelligence system, including competitive positioning guides, objection handling frameworks, and battlecards that highlight winning strategies.
Own the new hire onboarding curriculum end-to-end to ensure rapid and confident ramp-up.
Manage the Aligned platform (in partnership with the content marketer) for regular internal communication to keep the GTM team informed about updates and sales strategies.
Build lightweight AI workflows and automations to scale output and surface relevant content at the right time, reducing reliance on manually updated documents.