Product Marketing Manager
About The Position
The Product Marketing Manager owns how ECAM is positioned, packaged, and sold, including messaging, competitive intelligence, product launches, and sales enablement that supports sales productivity. The role partners with sales leadership, the Vice President of Marketing, Demand Generation, Content, and global creative, and reports to the Vice President of Marketing, ECAM. The position is based in Dallas, Texas, with no direct reports. The role develops positioning and messaging for enterprise and critical-infrastructure segments and commercial segments, including construction, multi-family, and commercial real estate. It leads product and offer launches, supports pricing and packaging decisions, equips account-based marketing and enterprise pursuits, and maintains sales enablement resources. During the first 12 months, success includes documenting messaging architecture and battlecards that sales actively uses within two quarters; producing quarterly win/loss insights that influence ECAM's sales approach; and achieving measurable improvement in seller confidence and enablement-content usage.
Requirements
- At least 7 years of experience in B2B marketing, including at least 4 years in product marketing for a considered-purchase, field-sales-led product or service.
- Demonstrated ownership of positioning and messaging that sales teams have used, with examples.
- Experience running win/loss and competitive programs.
- Strong writing and executive communication skills.
Nice To Haves
- Background in security, IoT, industrial technology, or managed services.
- Experience marketing recurring-revenue services and supporting pricing decisions.
Responsibilities
- Develop and maintain positioning and messaging by segment, including enterprise/critical infrastructure and commercial markets such as construction, multi-family, and commercial real estate.
- Own the competitive intelligence program, including battlecards, win/loss analysis, and market and pricing insight.
- Lead product and offer launches end to end, coordinating demand generation, content, communications, and sales.
- Build and run the sales enablement library, including pitch decks, talk tracks, objection handling, and proposal support.
- Support pricing and packaging decisions with buyer and competitive insight.
- Equip the ABM program and enterprise pursuits with account-relevant narratives and executive-level materials.
- Develop documented messaging architecture and battlecards for active sales use.
- Produce quarterly win/loss insights that inform how ECAM sells.
- Measure and improve seller confidence and sales enablement content usage.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
