Product Marketing Manager - athenaOne

athenahealth • Remote - NC, NC

4d • $92,000 - $156,000

About The Position

As the Product Marketing Manager for athenaOne, athenahealth's flagship offering, you will help shape and execute an always-on go-to-market strategy that strengthens how athenaOne is positioned, understood, and sold in the market. Working horizontally across the athenaOne portfolio, you will connect product stories and innovations into a cohesive value proposition for the broader solution. You will independently lead go-to-market strategy and execution for key athenaOne initiatives while partnering with Product Marketing, Product, Sales, Segment Marketing, Sales Enablement, and other teams.

This role is suited to a product marketer who is comfortable navigating ambiguity, translating strategic direction into tangible action, developing compelling stories, and evaluating how those stories perform in market. Product Marketing serves as the organization's storytellers, translating customer, market, and product insights into strategies that drive business results.

The position requires a bachelor's degree in marketing, business, communications, or a related field, and at least five years of product marketing experience, including experience in healthcare technology. The role offers a base salary range of $92,000 to $156,000. Depending on eligibility, total rewards may also include short- and long-term incentives through an annual discretionary bonus plan, variable compensation plan, and equity plans.

Requirements

• Bachelor's degree in marketing, business, communications, or a related field.
• At least 5 years of product marketing experience, including experience in healthcare technology.
• Demonstrated experience developing and executing go-to-market strategies for complex B2B products, platforms, or portfolios.
• Exceptional writing and storytelling skills, including the ability to translate complex products and concepts into clear, compelling messaging.
• Strong project management and organizational skills, with the ability to independently move complex, cross-functional work forward.
• Strong relationship-building and collaboration skills, including the ability to influence across Product, Sales, Marketing, and other stakeholder groups.
• Ability to synthesize customer, market, competitive, and commercial insights into actionable recommendations.
• Intellectual curiosity and strong judgment, including a track record of asking thoughtful questions and turning ambiguous direction into tangible outcomes.
• Comfort operating in a fast-moving environment and motivation to grow as a strategic product marketer.

Responsibilities

• Develop and execute go-to-market strategies for priority athenaOne initiatives, translating business objectives, customer needs, and market opportunities into clear plans and deliverables.
• Partner across Product, Marketing, Sales, and other teams to drive cross-functional go-to-market execution and align stakeholders on objectives, timelines, messaging, and responsibilities.
• Support an always-on athenaOne go-to-market approach that builds sustained market understanding and demand beyond individual product or feature launches.
• Translate strategic direction and ambiguous business challenges into structured plans, recommendations, and actions.
• Develop messaging, sales presentations, one-pagers, and other collateral that clearly articulate athenaOne's value to target audiences.
• Partner with Product Marketing Managers across Clinicals, Revenue Cycle Management, Patient Engagement, Platform, and other product areas to connect individual product stories into a cohesive athenaOne narrative.
• Maintain an understanding of product innovation across the athenaOne portfolio and ensure priority features and capabilities are reflected in portfolio messaging and go-to-market strategies.
• Collaborate with Sales Enablement and other marketing teams to translate positioning and messaging into commercial resources and programs.
• Collaborate with Customer Advocacy and CSM teams to develop year-one customer stories and boomerang stories.
• Analyze seller feedback, customer and prospect conversations, win/loss insights, competitive intelligence, and commercial performance to identify opportunities to improve positioning and go-to-market execution.
• Conduct targeted research and analysis into opportunities across the buyer journey and develop recommendations.
• Establish feedback loops with Sales and other commercial stakeholders to understand market positioning, what resonates, and where support or refinement is needed.
• Support recurring commercial performance reviews and retrospectives, translating insights into recommendations and follow-up actions.
• Deploy triannual release messaging updates across market-facing endpoints and sales assets.

Benefits

• Health and financial benefits
• Commuter support
• Employee assistance programs
• Tuition assistance
• Employee resource groups
• Collaborative workspaces; some offices welcome dogs
• Flexible work arrangements supporting work-life balance
• Company events, including book clubs, external speakers, and hackathons
• Learning opportunities and support from an engaged team
• Annual discretionary bonus plan, variable compensation plan, and equity plans, depending on role eligibility

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level